- NASCAR Pushes College Marketing Efforts
MediaDailyNews, David Goetzl - Monday, August 29, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- Displaced: Agencies Split Over Facebook 'Places' Move, Confusion Reigns
Online Media Daily, Steve McClellan - Friday, August 26, 2011
Judging from some of the headlines earlier this week, Facebook was phasi ...
- Havas Bulks Up its U.S. Sports Marketing, Rothenberg Heads Unit
MediaDailyNews, Steve McClellan - Thursday, August 25, 2011
Havas Sports & Entertainment, a unit of the Paris-based Havas, is developi ...
- Interactive Marketing To Garner $77B By 2016
Online Media Daily, Gavin O'Malley - Thursday, August 25, 2011
By 2016, advertisers will spend $77 billion on interactive marketing -- ...
- Cross-Channel Effort Aid Marketing Effectiveness
Online Media Daily, Shattuck Groome - Friday, August 26, 2011
Integrated campaign management is a strategic imperative and will thrive once the ...
- Google+ Gets Madison Avenue Resolution, Omnicom Shop Pushes Client Brand Pages
Online Media Daily, Steve McClellan - Wednesday, August 24, 2011
While Google+ is still dwarfed by Facebook in the U.S. in ter ...
- Crowne Plaza Launches 'Marry Me 11.11.11' Giveaway
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2011
Crowne Plaza has conducted giveaways in the past, but this is t ...
- Content Marketing's 'Now' Revolution
MediaDailyNews, Jeremy Sohn - Wednesday, August 24, 2011
Content is king. Brands need to dynamically create alternative forms of conte ...
- ABC Promotion Set For Liftoff
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
ABC will let fly an experiential-marketing stunt to give its drama "P ...
- Gamba Joins NBC-Owned Station Group
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
NBC Universal said it has hired a former executive at the ABC-own ...
- RIP Last Click: Why Last Click is Dead (Or Should Be)
Online Media Daily, Richard Frankel - Wednesday, August 24, 2011
The damage of misplaced attribution doesn't just fail to give credit whe ...
- Twitter 'Galleries' Offer Marketing Options
Online Media Daily, - Tuesday, August 23, 2011
Twitter says the new "User Galleries" feature is a plus for markete ...
- ICSC Announces New Board, Future Initiatives
Online Media Daily, - Friday, August 19, 2011
The Internet Content Syndication Council has formalized its structure with the nami ...
- Tarkoff To CEO, Lithium, Focuses On Social Engagement
Online Media Daily, Gavin O'Malley - Monday, August 22, 2011
Lyle Fong, founder and CEO of social-marketing firm Lithium, has stepped dow ...
- P.O.P Materials Need To Be There!
Research Brief, Jack Loechner - Tuesday, August 23, 2011
According to more than 100 store, branch office and dealer sales manage ...
- Lincoln Uses 'Co-creation' To Get Design Feedback
Marketing Daily, Tanya Gazdik - Sunday, August 21, 2011
Select participants will be invited to continue the discussion in an onli ...
- El Al Taps Matomy For Affiliate Marketing, Sales
MediaDailyNews, - Friday, August 19, 2011
EL AL Israel Airlines has selected Matomy Market to handle affiliate marketi ...
- AmEx Open Card Gives Points For Buying Online Media
Online Media Daily, - Monday, August 22, 2011
American Express Open, the small business division of American Express, just announc ...
- Marketers' Key to Success: "Always-On' Interactivity, Updated Content: Forrester
Online Media Daily, Gavin O'Malley - Thursday, August 18, 2011
The divide between marketers and publishers is disappearing, suggests Forrester Senior Analy ...
- Petco Revamps Logo, Tagline
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
Installation of exterior signs featuring the new branding will begin on n ...
- Web Wars: Ameriprise Trumps Schwab
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2011
Ameriprise communicates what it is about as a company, according to Ste ...
- MSGE Taps Moseley To Oversee Rockettes Brand
MediaDailyNews, - Tuesday, August 16, 2011
MSG Entertainment tapped Chris Moseley, senior vice president, product management and bra ...
- Reader's Digest Association Revenues Drop
MediaDailyNews, Erik Sass - Monday, August 15, 2011
A weak print advertising environment and broader economic woes contributed to ...
- Buddy Media Eyes Social Media Growth
Online Media Daily, Gavin O'Malley - Monday, August 15, 2011
Ready to ride social-media marketing to ever greater heights, Buddy Media h ...
- Study Reveals Shift Toward Shopper Marketing, Agencies Adapting
MediaDailyNews, Steve McClellan - Thursday, August 11, 2011
Digital channels and gadgets are making consumers savvier about where, when a ...
- Millennial Spotlights Mobile Ad Evolution
Online Media Daily, Mark Walsh - Friday, August 12, 2011
In March 2010, Apple's iOS platform accounted for 70% of ad impressio ...
- Team Epic Wins Panera Bread's College Account
MediaDailyNews, - Wednesday, August 10, 2011
Team Epic, part of Aegis Media, will develop a college ambassador progr ...
- Offline, On: Ad Campaign Effectiveness Dives
MediaDailyNews, Steve McClellan - Tuesday, August 9, 2011
In the advertising and marketing world, the shaky economy had everybody o ...
- Clear Channel Dials Vitrue For Social Media Efforts
Online Media Daily, Mark Walsh - Tuesday, August 9, 2011
Clear Channel Radio tapped Vitrue to power management of social media operatio ...
- Mobile Users' Interests Trump Location For Ads
Online Media Daily, Mark Walsh - Wednesday, August 10, 2011
When it comes to the type of offers mobile users prefer ...