- Study Finds Voters More Involved With Campaign Media, Dispels Myth That Online Will Swing Election
MediaDailyNews, Joe Mandese - Monday, September 29, 2008
Americans appear to be much more involved with campaign-related media than ...
- MindShare Drops A Cap, Becomes Mindshare
MediaDailyNews, - Thursday, September 25, 2008
Mindshare has capped off the reorganization it began roughly six months a ...
- Change Swing Voters' Minds Online
Research Brief, Jack Loechner - Thursday, September 25, 2008
According to a recent study "2008 Search Engines and Politics: A Stu ...
- MPG, RJ Palmer, RPA Sign New Long-Term Deals With Donovan
MediaDailyNews, Joe Mandese - Tuesday, September 23, 2008
In a rare public announcement that signals a more vocal position ...
- Literary Excerpt Of The Day
Around the Net In Brand Marketing, Thom Forbes - Monday, September 22, 2008
From The Donut Chef (Golden Books, 34 pages, $14.99) by Bob Staak ...
- Media Buying's Biggest Threat: Status Quo
MediaDailyNews, Greg Koerner - Monday, September 22, 2008
What's critical to digest: Small steps are no longer sufficient. It's ti ...
- MediaBank Readies Interactive TV Buys
MediaDailyNews, David Goetzl - Friday, September 19, 2008
The CEO of MediaBank, which provides systems allowing buyers and sellers ...
- The CEO Summit: Big 6 Media Chiefs Sound Off On The Economy
MediaDailyNews, The Editor - Wednesday, September 17, 2008
Earlier this week, MediaPost hosted a C-level summit of the heads ...
- Survey Says: Candidates Succeed With The Internet!
Research Brief, Jack Loechner - Monday, September 15, 2008
According to the First Annual Voter Expectations Survey from E-Voter and H ...
- NBC Nearly Sold Out On Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, September 12, 2008
...
- Google, NBC Pact Challenges Madison Avenue
On Media, Diane Mermigas - Thursday, September 11, 2008
It remains to be seen whether so-called new media or more tradition ...
- Interpublic Nears Decision On Media Systems: May Bank On Media Bank
MediaDailyNews, Joe Mandese - Monday, September 8, 2008
Following months of high-stakes negotiations, Interpublic is poised to sign a n ...
- Interpublic's Mediabrands Looking A Bit More Like Publicis'
MediaDailyNews, Joe Mandese - Monday, September 8, 2008
Interpublic's fledgling Mediabrands organization is beginning to look a lot like tho ...