- Media Buys: Target Political Parties Via Sports
MediaDailyNews, Wayne Friedman - Wednesday, March 31, 2010
Media plans can have pinpoint political reach. Now, media buyers who wa ...
- Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2010
In a move that has profound implications for the way advertisers a ...
- Goldstein Exits GroupM To Form Consulting Firm
MediaDailyNews, David Goetzl - Tuesday, March 30, 2010
Marc Goldstein, the head of GroupM North America and one of Madis ...
- Memo From CFO: Ad Metrics Not Good Enough
Metrics Insider, Pat LaPointe - Tuesday, March 30, 2010
Following is a sanitized version of an actual email from a C ...
- In High-Stakes Ad Game, Agencies Losing Cards
MediaDailyNews, John Bauschard - Thursday, March 25, 2010
Ad agencies are risking obsolescence. Many are operating with systems more link ...
- Building or Buying The Right Media Mix Model? I Say Build For Now
Online Spin, Cory Treffiletti - Wednesday, March 24, 2010
Our business is maturing pretty rapidly, but one of the biggest issu ...
- GroupM's Maxus Enters Mideast/Africa Via BPG Deal
MediaDailyNews, - Tuesday, March 23, 2010
GroupM Monday announced that its Maxus media services network has established ...
- Carat Wins Smucker's Media Account
MediaDailyNews, - Friday, March 19, 2010
Aegis Group's Carat has been awarded the media planning and buying assignmen ...
- Iberostar Awards Initiative Global Media
MediaDailyNews, - Tuesday, March 16, 2010
Initiative won the global media planning and buying account for hotels a ...
- Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2010
Posterscope, the out-of-home media division of London-based Aegis Group, has named Jam ...
- GroupM Will Be Watching Where Its Clients' Ads Run, And Where They Should Not
Online Media Daily, Joe Mandese - Wednesday, March 17, 2010
In the biggest push yet by a major Madison Avenue player ...
- Beiersdorf Taps Carat For Media Planning, Buying
Online Media Daily, - Wednesday, March 10, 2010
German personal care products marketer Beiersdorf Inc. has named Carat as i ...
- Razorfish Finds Efficiencies Automating Ad Processes
Online Media Daily, Laurie Sullivan - Monday, March 8, 2010
Agencies looking to grow business need to look for ways to sha ...