- MediaCom Sends Guba Global, Mediavest Names Kiernan SVP
MediaDailyNews, Fern Siegel - Tuesday, June 29, 2010
WPP's MediaCom Worldwide has named Dominic Guba global head of trading, ...
- WPP Slackens Its Seat Belts, Global Ad Ride Gets A Little Less Bumpy
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2010
Noting that the "bumpy ride" of the global economic recession is "n ...
- Ex-Magna Exec Joins 3GTv Networks
MediaDailyNews, David Goetzl - Monday, June 28, 2010
Larry Blasius, a one-time Madison Avenue mandarin now running a consulting fir ...
- Free Up Buyers And Planners For More Strategizing
Research Brief, Jack Loechner - Tuesday, June 29, 2010
According to new Centro research designed to spotlight various aspects of digit ...
- WPP Merges MediaCom With Media Insight, Part Of Mideast Consolidation
MediaDailyNews, Joe Mandese - Monday, June 28, 2010
WPP Sunday announced that it is merging its MediaCom and Media Insig ...
- NBC Local Taps Spark For Media Account
MediaDailyNews, - Thursday, June 24, 2010
NBC Universal hired Spark Communications, a division of Starcom MediaVest Group, ...
- Donovan Taps Rubicon's Batson To Lead Digital Agenda
Online Media Daily, Joe Mandese - Friday, June 25, 2010
In what is shaping up to be a battle of digital tale ...
- Real-Time Bidding Company Triggit Raises $4.2 Million
Online Media Daily, - Wednesday, June 23, 2010
Triggit, which provides technology that helps advertisers buy media using real-time biddin ...
- Interpublic, Microsoft Turn MOMS Over To AAAA: Coalition Will Automate Media Processing
Online Media Daily, Joe Mandese - Tuesday, June 22, 2010
Interpublic and Microsoft today will announce a move that is expected ...
- Advertisers Target Too Narrow An Audience
MediaDailyNews, Wayne Friedman - Wednesday, June 16, 2010
Las Vegas, NV - Which half of your advertising is working? Whatev ...
- Google's Invitation To Change
Search & Performance Insider, Roger Barnette - Friday, June 11, 2010
Much has been written about Google's acquisition of Invite Media, but ...
- Rival Nets Angry At Fox For Upfront Pricing
MediaDailyNews, Wayne Friedman - Thursday, June 3, 2010
Media executives say Fox could have set pricing for its upfront invento ...
- The Death Of CPM, The Birth Of CRM Media Planning
Metrics Insider, Chris Wilson - Friday, June 4, 2010
No doubt, cost per thousand (CPM) had a great run. As ...
- Hearst's iCrossing Deal Opens Door To New Agency Business Model
SearchBlog, Laurie Sullivan - Friday, June 4, 2010
Throw traditional out the window and stop thinking like a creative ...
- Upfront TV Ad Market Moving Fast, Fox Sells Out A Big Chunk
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
The TV upfront advertising market is moving fast and furious, with F ...
- MediaBank Taps Former Yahoo/Right Media Exec As New CEO
Online Media Daily, Joe Mandese - Tuesday, June 1, 2010
In a move that may signal a new direction for the ventu ...