- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Donovan Crosses The Rubicon, Deal Gives Agencies Direct Access To Online Publishers Inventory
Online Media Daily, Joe Mandese - Friday, February 25, 2011
In a deal that could dramatically change the way big ad agenci ...
- Bank Of The West Breaks From Previous Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 23, 2011
In its first work for Bank of the West, ad agency He ...
- Carat, DDB Tribal Win eBay Bid
MediaDailyNews, - Wednesday, February 23, 2011
eBay Wednesday named Omnicom's DDB Tribal as its lead brand communication agenc ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital ...
- Tech Marketers Want To See ROI For Their Media Spend
Research Brief, Jack Loechner - Wednesday, February 16, 2011
A new global research initiative by IDG Research Services to gain insig ...
- Upfront Comes Under Fire
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying ...
- Mindshare Out Of Disney Review: Publicis, Omnicom, Carat Make Short List
MediaDailyNews, - Wednesday, February 9, 2011
WPP's Mindshare unit is out of the review for Walt Disney Co. ...
- Disney To Name $1 Bil Short List: Expected To Include Publicis, Omnicom, Mindshare, Carat
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2011
Now that Green Bay Packers Quarterback Aaron Rodgers has won the Sup ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- Starcom MediaVest Expands Rentrak Deal
MediaDailyNews, - Thursday, February 3, 2011
Publicis' Starcom MediaVest Group this morning announced an expansion of its contra ...
- Varick Taps Evidon For Compliance
Online Media Daily, - Wednesday, February 2, 2011
Varick Media Management, the digital media-buying platform division of MDC Partners, sa ...
- Adnetik Spins Off Latino Platform
Online Media Daily, - Wednesday, February 2, 2011
In what may be the first online audience buying system aimed square ...