- Savvy Media Buyers Benefit From C3 Ratings
MediaDailyNews, Jon Mandel - Tuesday, May 31, 2011
But like any industry shift, the savviest TV players are taking advanta ...
- Upfront Deals In Motion, Network Haul Could Hit $9.2B
MediaDailyNews, Wayne Friedman - Friday, May 27, 2011
Media buyers say Fox is initially asking 14% increases on the CP ...
- WPP's MEC, Mindshare Units Dominate New Biz Competitiveness
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
WPP's Mediaedge:cia and Mindshare units dominated the rankings of more than 4 ...
- MDC Partners Taps MediaBank, 5-Year Deal Covers New Agencies
MediaDailyNews, Joe Mandese - Monday, May 9, 2011
MediaBank, the VC-backed media-processing software and systems developer, has renewed and extend ...
- Buklarewicz To VP, MPG
MediaDailyNews, - Tuesday, May 3, 2011
MPG, part of Havas Media, has named David Buklarewicz as vice presiden ...
- Media Buyers Predict Upswing In Online Video Ad Spend
Online Media Daily, Gavin O'Malley - Tuesday, May 3, 2011
According to a new report from BrightRoll, 28% of media buyers reveal ...
- First Mover Rentrak Cuts Second Set-Top Data Deal, This Time With Strata
MediaDailyNews, Joe Mandese - Monday, May 2, 2011
Rentrak, the first aggregator of digital set-top TV audience data to integra ...