- What Will Media Advertising Look Like In 2020?
Online Spin, Matt Straz - Monday, October 31, 2011
In just eight years, we will enter the third decade of t ...
- Wherever The Money Comes From, Media Budgets Seem To Keep Rising
TV Watch, Wayne Friedman - Thursday, October 27, 2011
Does it matter where advertisers' TV budgets are coming from? For ...
- Check-In: MEC Wins Marriott's Media Assignment
MediaDailyNews, Steve McClellan - Tuesday, October 25, 2011
Hotel chain Marriott has awarded WPP's MEC its global media planning a ...
- CMO - The Chief Modeling Officer
Online Spin, Jason Heller - Tuesday, October 25, 2011
In theory, I love it when digital budgets get cut. No, reall ...
- Horizon Taps Draftfcb's Smith, MEC's Cosgrove
Raw, Joe Mandese - Thursday, October 20, 2011
Horizon Media has hired Sean Smith as senior vice president-managing director ...
- Horizon Taps Draftfcb's Smith, MEC's Cosgrove
Raw, Joe Mandese - Thursday, October 20, 2011
Horizon Media has hired Sean Smith as senior vice president-managing director ...
- Premium Advertisers: Time To Book A New Priority Class
Online Media Daily, Yoav Arnstein - Friday, October 14, 2011
What if premium advertisers could reach specific audiences in a guaranteed a ...
- Starcom Wins Bon-Ton Media Duties
MediaDailyNews, Fern Siegel - Wednesday, October 12, 2011
Starcom USA says the Bon-Ton Stores has awarded the agency its med ...
- 24/7 Real Media Expands Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, October 13, 2011
Competition is leading ad firms to find new and more creative wa ...
- Cross-Pollination: FRWD Acquires BrandinHand
Online Media Daily, Steve Smith - Wednesday, October 5, 2011
One of the leading mobile media buying and planning agencies BrandInHand h ...
- 4Q TV Scatter Down Vs. Strong Sales In Upfront
MediaDailyNews, Wayne Friedman - Tuesday, October 4, 2011
Fourth-quarter national TV scatter market pricing appears to be mostly flat ...
- With Maturity Comes Simplicity
Online Spin, Cory Treffiletti - Wednesday, October 5, 2011
The Internet advertising business is approximately 17 years old, depending on w ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...