- Heineken Consolidates $350M Global Media In Shop Shootout
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
Dutch brewing giant Heineken International is conducting a consolidation review of i ...
- Phoenix Launches Media Xchange For Radio
MediaDailyNews, Erik Sass - Wednesday, November 30, 2011
Phoenix Media Xchange has debuted the emediaXchange.com platform for radio advertising. T ...
- Adobe Acquires Efficient Frontier, Streamlines Ad Buying
Online Media Daily, Laurie Sullivan - Wednesday, November 30, 2011
Adobe scooped up another marketing company Wednesday with the acquisition of Efficie ...
- NBA Broadcasters Courting Advertisers Again
Around the Net In Media, Phyllis Fine - Wednesday, November 30, 2011
NBA broadcasters are attempting to recoup the loss of roughly $100 milli ...
- Better Is Better
Online Media Daily, John Shelton - Friday, November 25, 2011
The media buying industry is rapidly evolving, and yet many agency syste ...
- Sapporo Taps KSL For Media Buying
MediaDailyNews, Fern Siegel - Tuesday, November 22, 2011
Sapporo has selected KSL Media the new AOR for media buying ...
- Trading Dish On Media Buyers
Around the Net In Media, Phyllis Fine - Monday, November 21, 2011
Are you a media buyer who likes receiving freebies like "manis/pedis" fr ...
- Kinetic To Media: No 'Eyes On,' No Ad Budget
MediaDailyNews, Joe Mandese - Monday, November 21, 2011
In a move that could drop thousands of smaller out-of-home media supplie ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
It's beginning to look a lot like digital, almost everywhere Madison Aven ...
- Adnetik, DAC Partner on Digital Trading in Japan
Online Media Daily, Joe Mandese - Friday, November 4, 2011
Boston-based Adnetik is partnering with D.A. Consortium (DAC) to provide media tradi ...
- LUMAscapes Simplified: It's Still A Mess
Show Daily, Joe Mandese - Monday, November 7, 2011
Joanna O'Connell, Senior Analyst at Forrester is demystifying the display ad technolo ...
- SymphonyIRI & Legolas Media Leverage In-Store Data
Online Media Daily, Fern Siegel - Tuesday, November 1, 2011
Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace develop ...
- Philips Splits $500 Million Media Account Between MPG and Incumbent Carat
Raw, Steve McClellan - Friday, November 4, 2011
Philips Electronics has divided its global media chores between MPG and t ...