• November 1, 2011

Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace developer Legolas Media have teamed up to provide brand marketers with the ability to buy online ads, based on user level in-store purchase behavior. They can then use product sales data for ongoing ROI measurement. With the new platform, the Legolas Media audience's "futures" marketplace -- which allows advertisers to optimize guaranteed direct buys on premium publishers -- leverages data on shopping behavior from SymphonyIRI’s consumer household purchasing panel of more than 86,000 consumers.