- Hershey To Conduct Global Media Agency Review
MediaDailyNews, Steve McClellan - Thursday, December 20, 2012
The Hershey Company is launching a global agency review for all med ...
- Aegis Unveils Amplifi: New Unit Will Oversee All 'Display' Media, Not Just Online
MediaDailyNews, Steve McClellan - Wednesday, December 19, 2012
In a bid to help clients better manage their ad buying acro ...
- Global Media 'Trading' Sentiment Soars In December, Especially Among Americans
MediaDailyNews, Joe Mandese - Thursday, December 20, 2012
The percentage of advertisers who say their demand for media is improvi ...
- eHarmony Finds Match With Ocean Media
MediaDailyNews, Steve McClellan - Friday, December 14, 2012
Online dating service eHarmony has shifted its media planning and buying assignme ...
- Solve: Media Buyers Warm To Native Ads
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2012
What do media buyers make of "native advertising" -- that controversial fo ...
- The Twelve Days Of Christmas (Ad Seller & Ad Buyer Version)
Online Spin, Cory Treffiletti - Wednesday, December 12, 2012
While drafting my article for this week, two things struck me ...
- WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google
MediaDailyNews, Steve McClellan - Monday, December 3, 2012
WPP CEO Martin Sorrell told UBS conference attendees that WPP "could ha ...