The Twelve Days Of Christmas (Ad Seller & Ad Buyer Version)

While drafting my article for this week, two things struck me as more than coincidental.  First off, my article was being published on 12/12/12, which doesn’t happen all the time.  Second, we were about to begin the “Twelve Days Of Christmas.”

As my wife mentioned on Saturday morning while we were decorating our tree with the boys, I’m pretty knee deep into the holiday spirit right now.  To that end I wanted to share my holiday spirit with all of you by putting my own Internet advertising “spin” on the popular “Twelve Days Of Christmas” song that you’re all familiar with.  To that end, please enjoy my version dedicated to the relationship between ad sellers and ad buyers on the agency side of the business.  Imagine, if you will, a standard everyday interaction between an agency buyer and a network ad seller. 

Without further ado:

On the twelfth day of Christmas, my true love gave to me

12 Networks selling

11 Planners buying

10 Make-goods a’making

9 IOs revising

8 Planners fuming

7 Sellers stressing

6 VP meetings

5 Expensive dinners

4 RFPs

3 Meet-ings

2 Dollar CPM

And some premium impressions for free.

We’re only three weeks away from the end of the year, so happy holidays to everyone.  May your next three weeks be full of signed IOs, executed contracts and holiday cheer!

Tags: media buying
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3 comments about "The Twelve Days Of Christmas (Ad Seller & Ad Buyer Version)".
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  1. Matt Straz from Namely, December 12, 2012 at 10:42 a.m.

    This is so great, Cory. 2 Dollar CPM is classic.

    Happy Holidays! Really enjoy the column.

  2. Jonathan Hutter from Independent, December 12, 2012 at 11:53 a.m.

    Nice one! If I could suggest, all this usually gets boiled down for one very confused client.

  3. Leslie Van Zee from Mosaic Financial Partners, December 12, 2012 at 2:19 p.m.

    Very nice. Does your true love need any creative services?