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Cory Treffiletti

Member since February 2002 Contact Cory

Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. Cory is currently Vice President of Marketing for the Oracle Data Cloud, following the acquisition of BlueKai and his previous role as SVP of Marketing. Cory has authored a weekly column on digital media, advertising and marketing since 2000 for Mediapost's Online Spin. Cory spent many years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. Cory was part of the initial team and VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), VP Media for Real Branding (acquired by Schawk) and President of Catalyst S+F. In the start-up media space his experience includes Director of Marketing for IUMA, the Internet Underground Music Archive (acquired by eMusic), Chief Marketing Officer for Sharkle (acquired by ViTrue, then Oracle), Co-Founder of Republic Project (acquired by DG/MediaMind) and Co-Founder of The Virtual Fan Network. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University and is also the author of "Internet Ad Pioneers" (available on Amazon.com).

Articles by Cory All articles by Cory

  • Life Doesn't Suck, And The Internet Shouldn't Either in Online Spin on 08/24/2016

    When did it get ok to start hating everything and to publicly convey your negative opinions in a demeaning, hurtful manner? When did society become so blatantly angry? When did the trolls take over?

  • Simplification Of The Datascape & Mediascape  in Online Spin on 08/17/2016

    Being an ad guy at heart, and one who specifically grew out of media, I love seeing the role of media professionals become front and center in the digital economy. But it's interesting because media is getting both easier and harder at the very same time.

  • What Marketers Don't Need To Be Told -- Or Do They? in Online Spin on 08/10/2016

    We need some new memes, some new topics of interest for the industry to grab hold of and beat into the ground on panel after panel, at industry conferences and in columns like this one.

  • Advertising Isn't Creepy -- But You Might Be in Online Spin on 08/03/2016

    The word "creepy" gets thrown around a lot when it comes to the ad business lately. It used to be I couldn't go to a conference without hearing two things: the first was a panel on millennials, and the second was that this was "the year of mobile." This year the norm is to comment on how marketers have to walk a fine line -- between targeting customers with their messaging by leveraging data, and being "creepy." Still, that comment is correct. We do have to be careful, and common sense can help a lot.

  • Data Without Context Is Noise in Online Spin on 07/27/2016

    I spend a lot of time trying to tell the story about data: What is data, why is it important, and how can marketers harness its power to make better campaigns? I have little epiphanies on a regular basis that I like to share in this column. This week, my epiphany was clear: Data without context is noise.

  • The Over/Under Is Four Weeks On Pokemon Go  in Online Spin on 07/20/2016

    I caved the other day and let my kids play Pokemon Go at the park. I read all the articles about it beforehand to make sure I wasn't opening up some Pandora's box that would lead - like a twentieth century gateway drug - toward a new dimension of screen-time addiction for my boys. We downloaded it, registered, did a quick tutorial, and they were off to the races. But after seeing it in in real life, I still don't quite get it.

  • It's More Than A 'Team With A Dream' For Angels in Online Spin on 07/12/2016

    Remember that last couple of times the bubble burst in the start-up world? Back in 2000 and then again around 2008, things went south and the venture money dried up for many. Now that it's 2016, we're hearing conversations about how the venture money is drying up again, but this time it's different. It's not completely gone. The money is no longer going to the storytellers and the dreamers. It's going to the businesspeople and those with a proven concept.

  • Don't Blame The Salespeople -- Blame The Quotas in Online Spin on 07/06/2016

    A funny thing happened on the way to the forum, or in this case the Spin Board, last week: My column touched a nerve. Apparently people are very opinionated when it comes to salespeople. You either agreed with, or were diametrically opposed to, my piece on what makes a bad salesperson.

  • What Makes A Bad Salesperson (Hint: See Below)? in Online Spin on 06/29/2016

    I have been an ad and marketing guy for a while now, and I've been sold by some of the best and some of the worst salespeople across the industry. Many of the best I've maintained strong relationships with for many years, but the bad ones? Eh... not so much. What makes a bad salesperson? It's actually very easy to point out:

  • Don't Blame The Agency in Online Spin on 06/22/2016

    I recently read the Association of National Advertisers report regarding the findings of non-transparent practices in the agency world. If I were an agency media person I would be worried, but maybe not for the reasons you might think. Fundamentally, the blame for this situation does not rest with the agencies (at least, not completely). I would go further out on a limb and say many brands have enabled things by permitting - if not creating - the situation that requires these kinds of practices: a climate of agency distrust and mistreatment.

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