Cory Treffiletti
Member since February 2002Contact Cory- Chief Marketing Officer Rembrand
- www.rembrand.com
- Facebook: http://www.facebook.com/treffiletti
- LinkedIn: https://www.linkedin.com/in/ctreff/
- Twitter: ctreff
- Austin Texas
- 94596 USA
Cory is a data-driven storyteller who practices marketing and maintains a hobby in music. Currently Chief Marketing Officer of Rembrand, he is revolutioning the video advertising space. He was previously SVP of marketing for FIS, a large fintech. He has been a serial entrepreneur and CMO with companies such as Voicea (AI platform sold to Cisco) and BlueKai (data platform sold to Oracle). He was also CMO for the Oracle Data Cloud, which acquired 5 companies to become the leading data solution for advertisers. He has also been a consultant and agency veteran with successful exits to Omnicom and Carat, as well as an author of "Internet Ad Pioneers" and a newsletter called Original Digital (originaldigital.org). All this in addition to writing for Mediapost weekly since 2000.
Articles by Cory All articles by Cory
- Curiosity Is A Discipline in
Media Insider on
03/13/2024
Corporations need to establish curiosity at a cultural rather than at a departmental level.
- Do You Have A Playbook? in
Media Insider on
03/06/2024
When "playbook" became a buzzword, I got anxious because I figured I needed to write everything down -- or how could I be sure I had a playbook at all?
- To Stunt Or Not To Stunt - That's Really Not The Question in
Media Insider on
02/28/2024
One quandary facing strategists is whether to focus on the fundamentals or do a single stunt-type execution to break through the clutter and bring attention to the brand.
- When Did Affiliate Marketing Become Hip? in
Media Insider on
02/21/2024
Somewhere along the way, affiliate marketing went mainstream. We have to give credit to influencers and the creator economy.
- Why Does The Creator Economy Feel So Familiar? in
Media Insider on
02/07/2024
Think back to user-generated media and you will have a point from which to analyze current trends.
- Why Channel Specialization Hurts Agency Growth in
Media Insider on
01/31/2024
Specialization creates bureaucracy and a bloated structure. Instead, consider a small team of digital-focused marketers who are generalists.
- Transformation Burnout: The Struggle Is Real in
Media Insider on
01/24/2024
Politics and AI are going to be the stories of the year, which strangely enough will make it more comfortable for the ad industry as a whole. Let me explain.
- Are You Ready For Some (More Streaming Options To Watch) Football? in
Media Insider on
01/17/2024
Hear that big resounding "thud" over the weekend? That was the sound of greed landing on the heads of millions of NFL fans forced to subscribe to Peacock.
- What I Wish For The Industry -- And Society -- In The New Year in
Media Insider on
01/10/2024
Here' a resolution I hope the modern world is forced to adopt: Start looking up. I don't mean that figuratively, but literally.
- For Advertising To Work, You Have To Notice It in
Media Insider on
01/03/2024
Good advertising must earn the right to speak to its audience. It has to stand out while also entertaining or informing in some way.
Comments by Cory All comments by Cory
- The Future Of Digital Advertising Will Be Non-Standard
by
Dave Morgan
(Media Insider on
12/07/2023)
I am! :-)
- Is Disney Trying To Reset The Playing Field In TV?
by
Cory Treffiletti
(Media Insider on
07/26/2023)
Product placement, jersey sponsorships and more!
- More Than Just Teen Spirit: The Moment Nirvana Changed My Life
by
Cory Treffiletti
(Media Insider on
03/01/2023)
I remember the first time i saw a Guns N Roses patch on the back of a jean jacket. It was on a guy in my school and he was a hard-edged guy. That being said he was a musical trail blazer too.
- Do We Really Need Twitter?
by
Cory Treffiletti
(Media Insider on
12/21/2022)
You are pretty upset about my column, Dan. I am sorry to hear that. If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost. What i write is my personal opinion, which works well in a column such as this one. I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well. Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion. I just think Twitter has run its course and some other platform could step in at some point. Just ask MySpace.
- An Ode To Email (And Yes, It Rhymes)
by
Cory Treffiletti
(Media Insider on
08/17/2022)
Is that bad? I have to have some fun when i write :-)
- Are All Video Views Created Equal?
by
Cory Treffiletti
(Media Insider on
09/15/2020)
Hey Ed. As always, i value your opinion. I do have to disagree on the video views. Online is still a lean forward medium whereas broadcast is still a lean back. I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement. In broadcast, I can pick up my phone and stop paying attention at any minute. Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.
- Relationships Key To Your Personal, Professional Growth
by
Cory Treffiletti
(Media Insider on
02/12/2020)
Nice to see your name in my inbox Lee!
- Empowering A Decision-Oriented Company Culture
by
Cory Treffiletti
(Media Insider on
12/06/2017)
Paula Lynn. I don't know what to say. This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb. Thanks! :-)
- Why Voice-Activated AI Will Become Your New BFF
by
Cory Treffiletti
(Media Insider on
09/06/2017)
Thanks Alison - i will check this out!
- Let's Make Marketing Simple(r)
by
Cory Treffiletti
(Media Insider on
07/26/2017)
For the purposes of clarification, that was not a register mark. That was a play on words to make things simple, or simpler than they are at the very least.
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