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Cory Treffiletti

Member since February 2002Contact Cory

Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. Cory is currently Vice President of Marketing for the Oracle Data Cloud, following the acquisition of BlueKai and his previous role as SVP of Marketing. Cory has authored a weekly column on digital media, advertising and marketing since 2000 for Mediapost's Online Spin. Cory spent many years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. Cory was part of the initial team and VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), VP Media for Real Branding (acquired by Schawk) and President of Catalyst S+F. In the start-up media space his experience includes Director of Marketing for IUMA, the Internet Underground Music Archive (acquired by eMusic), Chief Marketing Officer for Sharkle (acquired by ViTrue, then Oracle), Co-Founder of Republic Project (acquired by DG/MediaMind) and Co-Founder of The Virtual Fan Network. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University and is also the author of "Internet Ad Pioneers" (available on

Articles by Cory All articles by Cory

  • CMOs' Vision Crucial To Their Success in Online Spin on 02/22/2017

    I think marketing is going to be getting much, much easier over the next couple of years. The primary challenge to marketers over the last 15 years or so has been fragmentation, and we are now rapidly heading toward a landscape that is the opposite of fragmented. With consolidation, marketers need only pick a few partners and go deep with them in order to creatively reach their target audience. Follow me down this logical path.

  • Rise Of Fake News, Decline Of Social Media? in Online Spin on 02/15/2017

    Can the impact of fake news and the resulting backlash actually strengthen mainstream news outlets and dismantle Facebook and Twitter over time?

  • Creativity In Times Of Chaos in Online Spin on 02/08/2017

    It's a fact: Creativity thrives in times of chaos and angst. I anticipate some amazingly creative work over the next four years. This year's crop of Super Bowl ads was a beginning.

  • The Media Trifecta Of Consolidation in Online Spin on 02/01/2017

    When marketers determine how to spend their money, they tend to look at each channel and decide on allocation. This typically breaks out to TV, online, mobile, out-of-home, print, events/experiences, etc. What's interesting is, three of those areas - TV, online and mobile - are converging quite rapidly, and two of them may end up looking like the same thing in the coming years.

  • Future Of The Ad Agency Heard In The Language Of Marketing in Online Spin on 01/25/2017

    Many people talk about the future of advertising. It's a hot topic, especially when you come from an agency background. I've sat in debates and had exchanges with people on the agency side about this over the last few years and my conclusion is a simple one: The future of advertising is marketing, and agencies' structure is changing to reflect that.

  • Welcome To The Year(s) Of TV in Online Spin on 01/18/2017

    Remember "The Year of Mobile"? Every year from 2006 all the way to 2016 was proclaimed the year of mobile, but in retrospect I think 2015 might have actually been accurately named. That feels like the year when mobile matured the most. Well, I'm here to make another bold proclamation: The years 2017 through 2027 shall be named the "Year of TV" -- every year, repeatedly.

  • What Does A.I. Really Mean For Marketers? in Online Spin on 01/11/2017

    The buzzword at CES, and what will probably be the buzzword for all of 2017, is "A.I." I guess I should actually refer to this as the buzz-acronym, since A.I. stands for artificial intelligence - but in terms of our industry, it should refer to automated intelligence. A.I. for marketing is about automating simple tasks that allow us to free up more of our time to be strategic, effective, and less iterative. There's nothing really artificial about it. It's about saving time and improving processes.

  • The Story To Be Written About 2017 in Online Spin on 01/04/2017

    Telling a story is not easy. Telling a story in 120 seconds is even more difficult. During this past New Year's Eve celebration, Google ran a two-minute TV spot that collectively closed the door on one of the most divisive and disruptive years in recent history. I am a fan of great creative and great storytelling and when I see it, I have to call it out. This was one of those examples.

  • Looking Forward To A New Year in Online Spin on 12/28/2016

    I remember when the digital media business was just a twinkle in the eyes of many people. The industry was small, but the digital ad part was even smaller, made up of about 300 people who were engaging with one another to help generate new thoughts and ideas. Conversations launched new concepts that eventually grew into companies and categories and created whole new ways of delivering messages to the consumer.

  • The Strongest Brands Satisfy Two Primary Elements in Online Spin on 12/21/2016

    Tesla, Apple, Microsoft: All of these brands have taken their lumps in the press over the years, but each one continues to succeed. They all understand a simple truth: For your brand to succeed, either in B2C or B2B, you must understand your consumers' two primary motivations as emotional and logical.

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