- UM Custom Content Uses AMP To Prove Brand Effectiveness
MediaDailyNews, Steve McClellan - Tuesday, April 30, 2013
After months of working on the effort, UM's Custom Content division h ...
- FourFronts Integrates TV/Video Buying
MediaDailyNews, David Goetzl - Tuesday, April 30, 2013
A pair of companies that provide a technological backbone for media transactio ...
- ZO Revises Downward Its 2013 Global Ad Growth Forecast
Raw, Steve McClellan - Monday, April 29, 2013
ZenithOptimedia revised its 2013 global ad spending forecast Monday, predicting that expenditur ...
- Nielsen Backpedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
Online Media Daily, Joe Mandese - Friday, April 26, 2013
After a series of chest-thumping quarterly earnings calls in which he essential ...
- VW Utilizes DirecTV's Addressable Ad Platform
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
For the first time, Volkswagen of America is testing the addressable advertisi ...
- BPN Wins Media Duties For Hillshire Brands
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
Mediabrands agency BPN has been awarded media planning and buying duties f ...
- A&E Taps Actual Agency 'Booking' Data, Reveals Upfront Vs. Scatter Shares For All Networks
MediaDailyNews, Joe Mandese - Thursday, April 25, 2013
In a move that could give it a competitive advantage over oth ...
- Starcom MediaVest Group, ShareThis Expand Metrics Partnership
Online Media Daily, Steve McClellan - Wednesday, April 24, 2013
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as S ...
- Mediabrands' BPN Wins Hillshire Brands Media Assignment
Raw, Steve McClellan - Wednesday, April 24, 2013
Mediabrands agency BPN has been awarded media planning and buying duties f ...
- Andy Mihalop Heads Biddable Media At MediaCom UK
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
MediaCom UK has appointed Moneysupermarket's head of digital to the newly form ...
- Tecate Bows Spanish-Language Campaign Targeting Men
MediaDailyNews, Erik Sass - Monday, April 22, 2013
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic m ...
- RTB Volume Doubles, CPMs Fall As Supply Outstrips Demand
Online Media Daily, Joe Mandese - Wednesday, April 17, 2013
The marketplace for exchange-traded media has doubled in the past quarter a ...
- OMD Wins Experian Media Assignment
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Market research firm Experian has consolidated its media planning and buying assignme ...
- Marshall Launches IMMS Media Planning/Buying Firm
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Media entrepreneur Pluria Marshall Jr. has launched Integrated Multicultural Media Solutions, ...
- GroupM Wins Nestle's U.S. Media Account
MediaDailyNews, Steve McClellan - Monday, April 8, 2013
Nestle's has awarded U.S. media planning and buying duties -- both tradition ...
- RTB In Online Video Ads To Hit $1B By 2014
Online Media Daily, Gavin O'Malley - Sunday, April 7, 2013
By 2014, real-time bidding in online video advertising will account for 24. ...
- WPP's Mindshare Retains Global Media, Buying, Planning For HSBC
MediaDailyNews, Steve McClellan - Thursday, April 4, 2013
WPP's Mindshare has retained global media buying and planning duties for banki ...
- Buyers to NewFront Sellers: 'Wow Me'
Show Daily, Steve McClellan - Friday, April 5, 2013
Apparently last year's Video "NewFronts" failed to do just that, according ...
- Game On: Aegis Acquires Beijing WonderAd
Online Media Daily, Steve McClellan - Wednesday, April 3, 2013
Aegis Media has acquired Chinese digital planning and buying agency Beijing Wond ...