Mediabrands' BPN Wins Hillshire Brands Media Assignment
- by Steve McClellan @mp_mcclellan, April 24, 2013
Mediabrands agency BPN has been awarded media planning and buying duties for Hillshire Brands after a review, according to sources.
The client spent around $100 million on ads in 2012.
The incumbent was Publicis Groupe’s Spark Communications, part the Starcom MediaVest Group.
The scope of work includes planning and buying across traditional and digital media.
