- IPG To Automate 50% Of Media Buying, Expand Programmatic
MediaDailyNews, David Goetzl - Wednesday, July 31, 2013
Interpublic's media operations are working to automate all transactions within the ne ...
- Global Media Agency Billings Top $340 Billion
MAD, Steve McClellan - Tuesday, July 30, 2013
Despite all the talk about how shaky the global economy is a ...
- Data Finally Migrating Into Other Media
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Some 71% of marketers said data integration delivers more relevant messages ...
- Harmelin Media Handles Belk's Broadcast Buys
MediaDailyNews, Fern Siegel - Monday, July 29, 2013
Harmelin Media has formed a partnership with Belk, Inc., a large family-own ...
- A Pirate Looks At 40
Online Spin, Cory Treffiletti - Wednesday, July 24, 2013
I don't listen to much Jimmy Buffett these days, but I rememb ...
- Hasbro Calls Global Media Agency Review
Raw, Steve McClellan - Tuesday, July 23, 2013
Toy marketing giant Hasbro has just issued an RFP for a consolidati ...
- ABC Backs Live-Plus-Same-Day Data
MediaDailyNews, Wayne Friedman - Friday, July 19, 2013
ABC Owned Television Stations have joined NBC TV stations in backing Niels ...
- Simulmedia Calculator Helps Determine TV Campaign Efficiency
MediaDailyNews, Wayne Friedman - Tuesday, July 16, 2013
Looking to help TV marketing executives take much of the guesswork o ...
- Mobile Ad Measurement Rules Finalized
Online Media Daily, Mark Walsh - Thursday, July 11, 2013
The Interactive Advertising Bureau and Mobile Marketing Association issued final measurement guidelin ...
- Ad Buyers Fuzzy On Display Ad Rates
Online Media Daily, Gavin O'Malley - Wednesday, July 10, 2013
"Many ad buyers are still in the dark about how much th ...
- Colin Kinsella Named Mindshare NA CEO
Raw, Steve McClellan - Tuesday, July 9, 2013
Colin Kinsella has been named CEO Mindshare North America. Kinsella, former he ...
- Seeing Is Believing - Hands-On With New Centro Planner Software
RTBlog, Tyler Loechner - Friday, July 5, 2013
I was recently invited to Centro's office to get a demo ...
- NUVOtv Signs SMG Multicultural Upfront Deal
MediaDailyNews, Wayne Friedman - Tuesday, July 2, 2013
NUVOtv, the English-language cable network for Latinos, has inked a "charter" upfro ...