- 2014 Summer Roundup: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 29, 2014
Summer is crawling to its unofficial close -- Labor Day is Mond ...
- Media Fragmentation Means Ad World's Future Based On Audience, Not Content
Online Spin, Dave Morgan - Thursday, August 28, 2014
Content may be king, but the future of media buying in ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
The world's largest buyer of media, WPP Group, is repositioning itself ...
- Ad Market Tracker SMI Taps Nielsen's Grunther To Head Media Ops
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
Madison Avenue ad spending market tracker Standard Media Index is staffing ...
- TubeMogul Reports $28.7M Rev In Q2, Points To Hands-On Advertisers As Catalyst
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Programmatic video ad platform TubeMogul on Tuesday released its Q2 2014 financi ...
- Turn Boosts 'Programmatic TV' Offering With AdMore Partnership
Real-Time Daily, Tyler Loechner - Monday, August 25, 2014
Turn, a company with both a demand-side platform (DSP) and data manageme ...
- TV Buying And Selling In 2020: Science Fiction Or Future Science?
Online Spin, Maarten Albarda - Monday, August 25, 2014
It is the end of 2020, time to look back on t ...
- Advertising Oversaturation Hits Home
SearchBlog, Laurie Sullivan - Monday, August 25, 2014
Oversaturation of TV and online advertisements never really bothers me because ...
- Marin Works To Make Search, Display, Video Advertising Methods Similar
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 21, 2014
Marin Software wants to make it as easy and transparent to purcha ...
- Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
MediaDailyNews, Joe Mandese - Thursday, August 21, 2014
In another telling signal that the global ad expansion may be runni ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- Local, National Ad Media Spending Trends Relate To Businesses, Not Consumers
MediaDailyNews, Laurie Sullivan - Friday, August 15, 2014
The shift in ad spend continues to move from local to nation ...
- 62% Of Local Publishers Using Programmatic
Real-Time Daily, Tyler Loechner - Friday, August 15, 2014
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, accordi ...
- TV Automation is Already Here -- Retire The Fax Jokes
Audience Buying Insider, Walt Horstman - Friday, August 15, 2014
Programmatic TV is the combination of audience data and automated execution ...
- TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ...
- Playing The Attribution Game: VivaKi Analytics Exec Weighs In
RTBlog, Tyler Loechner - Thursday, August 14, 2014
Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, argui ...
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
Programmatic advertising has woven its way into every channel in marketing, includi ...
- Efficiency: Programmatic's Blessing And Curse
RTBlog, Tyler Loechner - Wednesday, August 13, 2014
The new survey results from AOL, which reveal that 90% of ...
- Jon Hsia Joins MEC As MP, Director of Digital Investment And Activation
MAD, Steve McClellan - Monday, August 11, 2014
The digital media veteran will report to Shenan Reed, who joined M ...
- L.A. Tourism Taps Mediaocean's MBuy
MediaDailyNews, Erik Sass - Monday, August 11, 2014
The Los Angeles Tourism & Convention Board has appointed MBuy to hand ...
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTB
RTBlog, Tyler Loechner - Tuesday, August 12, 2014
Sizmek, an ad management platform, has made a number of moves ...
- WPP Rolling Out 'Flexible' Alternative To Xaxis
Around the Net in Real-Time, Tyler Loechner - Friday, August 8, 2014
Advertising Age has reported that WPP is rolling out a "flexible" alternati ...
- The 80/20 Advertising Economy
Audience Buying Insider, Justin Evans - Friday, August 8, 2014
When a phrase like "programmatic advertising" takes hold - just as "t ...
- Marketing Tech Firm Nami Launches Media-Buying Division
Real-Time Daily, Tyler Loechner - Thursday, August 7, 2014
Nami Media, a Los Angeles-based online marketing and tech company that w ...
- AOL Q2 Earnings: Ad Tech, Programmatic Still At Forefront
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
AOL on Wednesday released its Q2 2014 results, and once again programmat ...
- Yahoo Integration With ComScore Goes Live
MediaDailyNews, Mark Walsh - Tuesday, August 5, 2014
Yahoo on Tuesday said it has fully integrated comScore's audience verification servi ...
- Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announc ...
- The Intersection Of Audience-Buying And Content
RTBlog, Tyler Loechner - Monday, August 4, 2014
A recent Madison & Wall report from Pivotal Research's Brian Wieser spel ...
- The Gross Rating Point Begot The Audience Rating Point -- And The Father Is Digital
Audience Buying Insider, John Piccone - Friday, August 1, 2014
The gossip is true. The mother of all media measurement, the Gro ...