- TubeMogul Taps Magna's Gordon, Will Lead Programmatic TV Effort
RTBlog, Joe Mandese - Friday, October 30, 2015
Todd Gordon is leaving Interpublic's Mediabrands to become general manager of programmat ...
- Bicester Village Outlet Owner Puts Global Media Up For Tender
Around the Net In MAD London, Sean Hargrave - Thursday, October 29, 2015
The company has approached agencies about the brief, which is understood ...
- 5 Things Marketers Still Don't Get About Programmatic
Real-Time Daily, Dennis Buchheim - Thursday, October 29, 2015
Rapid advances in the industry have caused confusion about the best practic ...
- Programmatic Market Tightens As Traders Fly To 'Quality'
Real-Time Daily, Joe Mandese - Thursday, October 29, 2015
The programmatic media-buying marketplace appears to be tightening up, with demand catchi ...
- Virgin Atlantic Switches From Arena To PHD
Around the Net In MAD London, Sean Hargrave - Wednesday, October 28, 2015
Virgin Atlantic has moved its GBP12 million media account into PHD, le ...
- Viamedia, Rentrak Team For New Political Ad-Planning Tool
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2015
Helping to navigate the expected wild swings in local TV advertising invento ...
- Real Time With WPP's $4 Billion Man
Programmatic Insider, Joe Mandese - Friday, October 23, 2015
This interview begins with me spreading a pile of slick brochures ...
- How The ANA Rebate/Financial Probe Can Be Most Effective
MAD, Tom Denford - Tuesday, October 20, 2015
The goal must be to increase levels of understanding between parties a ...
- ANA Awards 'Transparency' Project, Begins With Confidential Interviews
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2015
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisio ...
- Eyeview, WideOrbit Team For Local Programmatic TV Ad Buys
Real-Time Daily, Sara Guaglione - Friday, October 16, 2015
Eyeview, a video advertising platform, and WideOrbit, an ad management software fi ...
- Shhh - Mitch Oscar Has A Secret: This Time It's Programmatic
Audience Buying Insider, Joe Mandese - Friday, October 16, 2015
Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section ...
- Real-Time With WPP's $4 Billion Man
RTBlog, Joe Mandese - Sunday, October 11, 2015
This interview begins with me spreading a pile of slick brochures ...
- Virgin Atlantic Hands Arena GBP12m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 8, 2015
The process, which was handled by ID Comms, was initially a seven-w ...
- Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
MediaDailyNews, Joe Mandese - Thursday, October 8, 2015
Ad executives remain bullish about spending more of their budgets on "nativ ...
- ZypMedia Brings Programmatic To Politics
Real-Time Daily, Ben Frederick - Thursday, October 8, 2015
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendT ...
- Civis Analytics Launches Media Optimizer For TV, Refines Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, October 6, 2015
Data science tech company Civis Analytics began rolling out a media optimiz ...
- Simpli.fi Steps Up Programmatic Path For Local Media Buys
Real-Time Daily, Laurie Sullivan - Tuesday, October 6, 2015
U.S. programmatic digital display ad spending will reach $15.43 billion in 20 ...
- Suntory Consolidates European Media With GroupM
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Suntory Food & Beverage Europe has consolidated its media buying into GroupM ...
- Honda Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Starcom Mediavest Group handles Honda's European media. It picked up the consolidat ...
- Programmatic Has A Very Bright Future
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
When Interpublic Group announced an ambitious plan to automate at least ha ...
- Driving Mobile 'With Dynamic Creative'
MediaPost Live, Gavin O'Malley - Thursday, October 1, 2015
What does an effective mobile media buy look like? Alan Smith, chi ...