Around the Net
Programmatic Has A Very Bright Future
- Media Life Magazine, Thursday, October 1, 2015 10:25 AM
When Interpublic Group announced an ambitious plan to automate at least half of its ad buying by 2016, many in media rolled their eyes. It was 2013, and automated buying had not yet been widely embraced. Many people didn’t even understand the term programmatic. But fast-forward to the present day, and IPG’s goal no longer appears out of reach. Automated buying has caught on more quickly than anyone imagined, and it will define the coming years of media buying, saving clients and agencies money.
