- How Do The TV Guys Think About Programmatic?
RTBlog, Tobi Elkin - Thursday, April 28, 2016
At MediaPost's Outfront event on Wednesday, media agency pros debated the prospec ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 26, 2016
The Tennessee Department of Tourist Development worked with global marketing agency V ...
- GroupM Connect: WPP's Response To Mainstreaming Programmatic
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 26, 2016
AdExchanger offers an in-depth look at WPP's GroupM's Connect, a unit ...
- Programmatic Increases Cost, But Produces Better-Performing Ads
MediaDailyNews, Laurie Sullivan - Monday, April 25, 2016
The rise in programmatic media buying and publishing continues to drive ...
- ITV Appoints Goodstuff To Its Media Account
Around the Net In MAD London, Sean Hargrave - Monday, April 25, 2016
ITV has appointed Goodstuff Communications as its media planning and buying agen ...
- TSB Reviews Media Account
Around the Net In MAD London, Sean Hargrave - Monday, April 25, 2016
TSB, the independent bank, has begun a review of its media planni ...
- YouTube Faces Challenges In Quest For TV Ad Dollars
Around the Net in Real-Time, Tobi Elkin - Monday, April 25, 2016
While YouTube has been one of the biggest beneficiaries of advertisers shifti ...
- JUICE Mobile Launches Mobile Advertising Futures Market
Mobile Marketing Daily, Ben Frederick - Friday, April 22, 2016
JUICE Mobile, a mobile ad tech firm, announced the launch of ...
- Paddy Power Rethinks GBP40m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, April 21, 2016
Paddy Power Betfair, Europe's biggest bookmaker, is planning to consolidate its estimat ...
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX
Real-Time Daily, Tobi Elkin - Friday, April 22, 2016
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BD ...
- Marketing Technology Evolves U.S. Media Buyers' Approach
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Research from Forrester and data management platform Krux shows that 1:1 med ...
- Verizon Leading Yahoo Bidder Pool
MediaDailyNews, Laurie Sullivan - Monday, April 18, 2016
Verizon could become the last Yahoo bidder standing. Of the original 40-compa ...
- Videa Inks Sell, Demand-Side Partnerships
Television News Daily, Wayne Friedman - Thursday, April 14, 2016
New TV station groups joining up include Raycom Media and E.W. Scrip ...
- Cadent Upfront Explores New Frontiers In TV Media Buying
Television News Daily, Adam Buckman - Tuesday, April 12, 2016
With ratings declining on traditional TV -- particularly on some cable channe ...
- Local Versus National And Cross-Platform Data Gaps Pose Planning Challenges
Audience Buying Insider, Karlene Lukovitz - Friday, April 8, 2016
One of the biggest challenges in the move toward programmatic or automat ...
- Precision Marketing: Marketers Must Find Balance Or Fail
MediaDailyNews, Laurie Sullivan - Thursday, April 7, 2016
Marketers waking up to a world of connected consumers find as ma ...
- Follow The Money: Rebate Management Cited As Biggest Factor In 'Trust' Between Agencies And Clients
MAD, Steve McClellan - Thursday, April 7, 2016
Greater clarity on rebates and agency business models is key to t ...
- Keurig Green Mountain's First Addressable TV Campaign Runs Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, April 4, 2016
Keurig Green Mountain asks "What if" in its latest multichannel campaign, t ...
- Programmatic Pays Off For P&G, But Obstacles Loom
Around the Net in Real-Time, Tobi Elkin - Monday, April 4, 2016
Ad Age reports that programmatic digital media buying has delivered positive R ...
- Accuen Retools To Prepare For Increased Programmatic Spends
Around the Net in Real-Time, Tobi Elkin - Friday, April 1, 2016
AdAge reports on the rise of programmatic media planners via an intervi ...