Videa Inks Sell, Demand-Side Partnerships
- by Wayne Friedman , April 14, 2016
Videa, the TV station-centric programmatic advertising platform from Cox Media Group, has added a number of agreements to its roster of both sell and demand side businesses.
New TV station groups joining up include Raycom Media and E.W. Scripps Co. New advertising demand side platforms are: TubeMogul, The Trade Desk, VideoAmp, and media tech company, 4C.
Videa made the announcement in conjunction with the National Association of Broadcasters conference in Las Vegas.
This adds to Videa’s existing TV stations partnerships, including Cox Media Group, Graham Media Group, Hearst Television, Tegna, and Media General.
Videa’s major media-buying agency partnerships include Carat USA and its business unit, Amplifi, Starcom MediaVest Group and U.S. International Media.
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In 2015, Videa also struck a strategic partnership with Videology, a media tech/programmatic company.
Videa makes its broadcast inventory available through Mediaocean’s Spectra and Strata media-buying platforms. Also, Videa continues to partner with sister-company, Cox Reps, the national spot-TV rep for broadcast TV stations.
Videa, which started in 2014, says its broadcast station advertising inventory lets advertisers, agencies and marketers purchase media buys “within seconds and up to a year in advance.”
