Thursday, April 28, 2016
  • NBCU Buys DreamWorks For $3.8 Billion

    The studio will become part of the Universal Filmed Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal Brand Development. Jeffrey Katzenberg will become chairman of DreamWorks New Media, which will include digital video producer Awesomeness TV and NOVA. ...Read the whole story

  • Tegna Records Higher Political Ads, Retrans Revs

    Company-wide revenues were up 7% to $781.7 million with media revenues climbing 12% to $443.8 million. Net income soared 33% to $92.9 million. ...Read the whole story

  • Finance Company Kabbage Kicks Off First TV Campaign

    The campaign, from creative agency Union, provides a humorous look at what happens when people don't use the company for small business loans. In addition to two 30-second TV ads, the campaign includes two 15-second YouTube pre-roll spots, customer emails, dashboard banners and social media. ...Read the whole story

  • Acura Celebrates '30 Years Young'

    Acura is celebrating 30 years in business with a brand-focused "30 years young" marketing campaign, launching today. The effort, from Mullen-Lowe Los Angeles, includes a 60-second TV spot that looks back through the luxury brand's history, as well as a look ahead to new models. ...Read the whole story

A Plan For Future Innovation? It's Worth Googling

At the closing session last week of the National Association of Broadcasters Show, Google's president of global partnerships, Daniel Alegre, addressed the throngs of TV and radio brass to send a message. Namely: The content industry ...More