Friday, April 17, 2015
  • Condiments Fight: Heinz And French's Facing Off

    Heinz's yellow mustard initiative is one of the top "big bets" in product innovation that the company laid out to investors last month when it announced its deal to acquire Kraft Foods, points out Bloomberg News. ...Read the whole story

  • Deluxe Strives To Expand Reputation Beyond Checks

    The effort includes documenting the stories of 100 small businesses nationwide. The "Small Business Revolution" is a yearlong project to uplift the profile of entrepreneurs. Shark Tank's Robert Herjavec is the spokesman. ...Read the whole story

  • Mono "Lytes Up" Fitness Routines For New Propel Water Campaign

    Debuting this week, a new campaign sets out to "lyte up" fitness routines with a multifaceted campaign running across TV, video, digital, print, social, and search through October. In all, they are meant to target what the agency terms "passionate exercisers," such as yoga enthusiasts, runners, bikers, cross-fitters and spinners. ...Read the whole story

  • National TV Ads Weak In Q1, Digital Makes Big Gains

    Cable TV networks showed 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month a year ago. Broadcast TV networks were flat in the month, as the first quarter remains weak for national TV ads. Digital media continues to make gains -- up 24% in March. ...Read the whole story

  • Verizon FiOS Latest Co. To Offer Custom TV Package

    Verizon FiOS is offering "Custom TV" -- another effort by traditional TV providers to move toward "a la carte" selling of TV channels, all in the wake of growing "cord-cutting" worries. Verizon will sell a smaller package of channels under Custom TV -- around 35 -- for $55 a month. ...Read the whole story

Around The Net

  • Habitat Aims To Be The Come Back Story Of 2015Marketing Week

    With ambitious plans to open a new store every week, Habitat is confident its new television campaign can help it to become a high street fixture once again. Design brand Habitat went into administration back in 2011, closing around 70 stores across Europe and the UK, and only keeping its three flagship Central London stores open. However, since being acquired by the Home Retail Group, which also owns Homebase and Argos, the business has focused all its energies on the UK market and opening smaller store formats. ...Read the whole story

  • BBC Worldwide To Allow Product PlacementPress Gazette

    The BBC is to begin allowing paid product placement in programmes on its BBC World News international TV channel. BBC programmes outside the UK have already been sponsored by commercial interest. Product placement will apply to feature programmes on topics such as sport, travel and technology. But it will not feature in news content. ...Read the whole story

  • Rooster Teeth Wants To Take A Bite Out HBO, NetflixMedia Guardian

    Digital veteran Burnie Burns says it's looking past competing with the likes of PewDiePie  and other YouTube biggies, to competing with HBO and Netflix as online video really takes off ...Read the whole story

  • Verizon Cable Package Not A La Carte But A La CloseRangespan
The Next Ad Blocker: Social Media

A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video programming. None of this ...More