Friday, December 19, 2014
  • NBCUniversal Expands With Social Synch

    Looking to get more scale from all its social-media integrations, NBCUniversal has started "Social Synch." The effort seems to build and expand on the Twitter Amplify effort, where traditional TV and social-media platforms are sent concurrent and/or integrated advertising messages. ...Read the whole story

  • Comcast's Xfinity Launches 4K TV App On Samsung TV

    Now Comcast's Xfinity media platform is launching Xfinity in UHD -- a new 4K TV app on 2014 Samsung 4K TVs. Comcast's own NBC and USA Network will start with the launch, posting the current season of TV shows, which will expand to other Comcast On Demand programming. Comcast says the app is "completely free" to Xfinity TV customers. ...Read the whole story

  • At Sears And Target, Caroling Makes A Comic Comeback

    The caroling video, the seventh in the series, Sears' Jamie Stein tells "Marketing Daily," "is a fun way to visualize social conversations and expand them into bigger emotional moments -- in this case, funny moments." ...Read the whole story

Around The Net

  • Super Bowl Survey: TV Sets, Smartphones, Selfies Will

    With Super Bowl XLIX about six weeks off, marketers who have paid upward of $4.5 million to air spots on NBC on Feb. 1 have questions regarding the habits of viewers. For instance, how many will be watching and remembering the commercials, how many are willing to turn viewing into spending and what devices in addition to TV will they be using. YuMe found that while TV is still the No. 1 option for the Big Game, more people than ever will be using multiple devices. A strong number not only watch but recall ads and that interacting with friends ... ...Read the whole story

  • EBuyer Signs GBP3m Dave TV Sponsorship DealCampaign, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a GBP2.8 million deal. Uber, the Sheffield-based ad agency, has created 11 different idents to feature on Dave and Dave ja vu between 9pm and 2am, and various daytime slots, over the weekends throughout 2015. The "big on tech" idents feature miniature toy characters interacting with life-size electronic products. One ident shows models posing provocatively in a steam mop "sauna." ...Read the whole story

  • Hulu Strikes Deal With FX, And Gets More AggressiveWall Street Journal

    Hulu has won the rights to FX Networks shows like “The Strain” and “Tyrant” and the deal also signals a closer relationship with Hulu and 21st Century Fox, which is a part owner of Hulu along with Disney  and Comcast. The pact shows how Hulu is trying to stay in the game versu Netflix and Amazon, which have snapped up many TV rerun deals ...Read the whole story

How Many Subscription Services Can Consumers Add?

Since viewers of traditional TV are continuing to enroll in digital subscription services like Netflix, former Hulu executive Jason Kilar believes digital viewers might now be ready to add short-form video services as well. Kilar's new ...More