Wednesday, March 4, 2015
  • Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'

    New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice of "reach optimization" to new methods of "results optimization," especially when factoring the most precious media in their mix. The research, which was presented during a special webinar from the Advertising Research Foundation and at a live event at programmatic TV developer Simulmedia's New York headquarters, showed that when brands measure the return on their TV advertising investments based on the incremental sales they generate, they get better results. One of the examples presented, an explicit ... ...Read the whole story

  • Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace

    In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, a leading data management platform used by the digital programmatic media-buying marketplace. The deal has huge implications for integrating audience-based programmatic digital media-buying logic into the company that still represents the purest play currency for traditional media-buying (TV ratings), and which has been tentacling into digital via its Online Campaign Ratings and various cross-platform offerings. It's also a significant hedge for Nielsen should data-based targeting someday usurp sample-based measurement planning and buying. ...Read the whole story

  • E.W. Scripps: Lower Ads Revs But Uptick In Retrans, Digital

    TV station group owner E.W. Scripps followed business results similar to other TV stations groups' fourth-quarter 2014 results -- lower local core advertising, but improving political, retransmission and digital revenue. ...Read the whole story

  • Pay TV Registers Modest Subscriber Loss

    Traditional pay TV providers -- cable, satellite, and telco companies -- posted modest losses in subscribers, registering a net loss of 0.1%, or 125,777 during 2014, about the same as the previous year. Cable TV providers took the biggest hit, with net losses of 1.195 million, somewhat less than the previous year when it lost 1.695 million subscribers. ...Read the whole story

  • Discovery Records Uptick In Early 2015

    After a rough fourth-quarter advertising market, Discovery Communications is seeing better results in the early going for 2015 -- which has been surprising. David Zaslav, president/chief executive officer of Discovery, says current scatter pricing is up by mid-teen percentages, and "volume is better [now]." ...Read the whole story

  • SSP Altitude Digital Launches Mobile Video Platform

    Altitude Digital, a supply-side platform (SSP) for video, on Tuesday announced it has entered the mobile world with the launch of a new, mobile-focused video ad platform. Altitude Digital appears to be entering the programmatic mobile video space at a time of rapid growth. ...Read the whole story

  • NEW! Rhea Perlman Subs For Itzhak Perlman In Ad For BNY Mellon Wealth Management

    Rube Goldberg contraption promotes love for science. Order Bud Light with one finger tap. Let's launch! ...Read the whole story

Around The Net

  • ITV Profits Soar 23%The Guardian

    ITV's pre-tax profits soared by 23% last year, with the broadcaster reporting strong demand from advertisers in the first quarter of 2015. The company posted pre-tax profits of GBP712m for last year, compared with a forecast of GBP681m, according to Thomson Reuters data. The home of Downton Abbey said it had started 2015 well, with net advertising revenue now forecast to be up 11% in the first quarter, and up 4% to 7% in April. That compares to the 6% net advertising growth it recorded in 2014. ...Read the whole story

Stand-Alone TV Services: More Choices, Better Prices, Lots Of Confusion

NBC continues to join the increasingly confusing array of cloud-based, stand-alone, Web-based TV services, with one featuring comedy shows and content. This one will cost around $3.50 a month and feature daily content from the likes ...More