• Broadcasters Ask Supreme Court To Reject Aereo's Justifications

    A coalition of broadcasters is asking the Supreme Court to reject Aereo's contention that its service merely offers consumers the equivalent of an antenna-DVR combination. The broadcasters are suing the 2-year-old Aereo for allegedly infringing copyright by retransmitting programs without paying licensing fees. The Supreme Court will hear arguments on Tuesday about whether the service is legal. ...Read the whole story

  • Amazon Fire TV Expands Voice Search

    Amazon announced Thursday it will expand voice search functions in its Fire TV media streaming box from its own content and music videos from Vevo to support Hulu Plus, Crackle and Showtime Anywhere. Expect the feature sometime this summer. ...Read the whole story

  • Cable Retrans Fees On Rise

    Retrans fees paid by basic cable networks are still a fractionof overall network/programming carriage fees paid by cable networks. But those retrans fees are expected to rise quickly. ...Read the whole story

  • Aereo Creates Site To Calm Customers

    Looking to bolster support from its customer base -- and potential customers, Aereo has started up a site called ProtectMyAntenna.org. ...Read the whole story

  • Google Claims UK YouTube Users Watch Less TV

    Looking to shift more media executives minds to digital from TV, Google says nearly one-fifth of those watching YouTube are watching less TV. A U.K. study found 19% of YouTube viewers are paying less attention to TV and that 17% are watching less TV overall. Three percent have stopped subscribing to premium cable networks and 1% have stopped watching TV entirely. ...Read the whole story

  • NEW! Gatorade Fierce Drinkers Exude Colorful Liquids

    I love that the Gatorade Fierce color matches MLB's Bryce Harper's uniform. In "Face Off," the Washington Nationals player is up to bat in the bottom of the ninth, a do-or-die scenario. An aggressive pitcher for the Miami Marlins is prepared to end the inning and game with one fast pitch. Prior to the game, each player has drunk his share of Gatorade Fierce, and the pair exude liquid. Bonus: The Miami Marlins player's uniform matches his Gatorade flavor, too. The best part of the ad is Guns N Roses' "Welcome to the Jungle," playing throughout. Harper connects with the ball and ...Read the whole story

Tracking Twitter On Top Of Traditional Ratings: How Does Data Add Up?

More data of all sorts continues to pile on for TV shows. What it all means depends on: 1) The kind of network; 2) the needs of clients; 3) how quickly you can make sense of it. Take the most recent week. Start with Sunday's "MTV Movie Awards." At first blush you would think a 27% sinking of its traditional Nielsen TV numbers from the previous year -- to some 2.8 million viewers -- looks fairly bad. Yet things might not look so bad when taking in one measurement: social media activity. ...More