Friday, October 21, 2016
  • TV Ad Spending Slips In September; Overall Media Spend Higher

    Overall media spending for September grew 4%, with digital media rising, part of a long series of double-digit percentage levels, 17%, according to Standard Media Index. The big digital media gainers were pure-play social media, up a big 72%; pure-play video gaining 32%. ...Read the whole story

  • Third Presidential TV Debate Lures 71M Viewers

    The latest presidential debate shows a slight uptick from the second debate -- but still much lower than the initial contest. The third debate posted a Nielsen 71.6 million TV viewers across 12 TV networks. ...Read the whole story

  • Third-Quarter TV Ad Ratings Sink

    Even with the airing of the Rio Olympics, commercial TV ratings -- still the dominant TV currency for marketers -- have declined. Broadcast networks were up 6% in prime time, with adult ad-supported cable networks down 8%. Kids cable (total day viewing) was down 1%. ...Read the whole story

  • Post-Olympic Hangover, Top Ad Spenders Decline In September

    The U.S. advertising marketplace grew only modestly in September -- which nonetheless signals a healthy expansion, considering that it is posting off an August that included significant incremental spending by brands participating in the 2016 Summer Olympic Games, including NBC's coverage of it. The U.S. Ad Market Tracker expanded to an index of 234, up three points from August -- and reflecting even more organic growth -- up 10 points from September 2015. The Summer Olympics hangover was most pronounced among the biggest media and advertisers most prone to participate in the games, especially the national TV marketplace. ...Read the whole story

  • Is AT&T Mulling A Time Warner Merger?

    In keeping with its promise to pursue TV-movie content producers, AT&T has been in informal discussions with Time Warner regarding the possibility of a takeover, per a report. This would follow on AT&T's massive purchase of DirecTV for $48.5 billion completed this last year. ...Read the whole story

  • Teads Enables Advertisers To Turn TV Creative Into Vertical Video For Mobile

    Outstream video provider Teads is now offering vertical video with a 360-degree function, enabling consumers to zoom in on a video to make it larger than a typical smartphone screen. ...Read the whole story

  • The Royals' Queen Helena Finds Joy In Our Electoral Misery

    In advance of the new season of its show "The Royals," E! Television Network has found the one person in the world who would find joy in our contentious presidential election contest: the show's Queen of England. ...Read the whole story

    Around The Net

    Your Media, Voting Machines And Swamp Are Rigged. Rig Up a Funny-Looking TV New Net

    Maybe if one presidential candidate owns and designs a TV news network, all kinds of rigging goes out the window. Still other parts of media world remain rigged. Apparently those iffy TV award shows, like the ...More