Monday, December 5, 2016
  • Media Stocks Strong Since Election, Some Pullback

    U.S. media stocks have pulled back somewhat from their recent run-up, yet they still score big results since the election. Dow Jones U.S. Broadcasting & Entertainment Index is up 4.5% from the election on November 8 through December 2. It had been as high as 7%. On December 2, the index closed down 1.4% to 1,149.69. ...Read the whole story

  • Sports Predominantly Viewed Live, Some Time-Shifted Viewing

    While much sports viewing is live, versus non-sports programming, there is some time-shifted viewing among sports fans -- even if very little. Nearly 60% use a "small time delay" to shorten the game and skip commercials, according to Thuuz Sports, a sports content discovery app provider. The company says this amounts to some 42% of DVR users -- 45 million. ...Read the whole story

  • Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017

    The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. The agencies -- Interpublic's Magna, WPP's GroupM and Publicis Groupe's Zenith -- cited political uncertainties and general business conservatism in the post-Great Recession era for the middling gains. ...Read the whole story

  • Bloomberg Names Lynn Global Chief Creative Officer

    Bloomberg Media has hired Teddy Lynn to become its global chief creative officer. Lynn will report to COO Jacki Kelley, and begins in early 2017. ...Read the whole story

  • Digital Engagement Index

    Domino's TV and YouTube commercial, "34 Million Ways", gained 4.8 million views within 6 days, providing a 709% increase in its digital engagements. ...Read the whole story

    Around The Net

    • The Weather Company On Programmatic And Ad FraudEconsultancy

      Econsultancy speaks with Jeremy Hlavacek, VP of Global Automated Monetization at The Weather Company where he heads up programmatic ad sales. While Hlavacek says ad fraud is a big problem "the good news is that advertisers are getting a lot more serious about that issue to the benefit of companies like Weather, which can offer premium inventory at scale without any of the worries of fraud, viewability and non-human traffic. ...We want people to buy real legitimate impressions." For 2017, he says Weather's looking to apply its data "across all media. Display is great but social advertising, outdoor advertising and ... ...Read the whole story

    • American Express Teams Up With Channel 4 To Support Small RetailersCampaign

      American Express has partnered with Channel 4 to promote small retail businesses around the country. Gok Wan, George Clarke, Anna Richardson and Ade Adepitan are featured in an ad talking about their favourite small shop, celebrating the "hidden gems" on UK high streets. It launched last night during Humans on 4 December on Channel 4. The ad will run until December 18th. ...Read the whole story

    Will TV Station Groups Gain Greater Coverage With A Deregulatory-Minded Trump Administration?

    Under President-elect Donald Trump, executives are hoping for a bigger promise of a large national footprint with additional TV station acquisitions. ...More