Wednesday, October 1, 2014

Around The Net

  • Citizens Financial Group Returns To TVAdvertising Age

    On the heels of last week's IPO, Citizens is also gearing up to push its commercial brand, which has become the primary driver of revenue at the bank. The new campaign will call out the commercial business, now called Citizens Commercial Banking, as its own unit, while drawing on the strength of the Citizens' name. ...Read the whole story

  • Agency Execs: Programmatic TV Will Pick Up In 2015Advertising Age

    Advertising Age has posted an article rounding up an Advertising Week panel called: "Programmatic TV, Advertising's Next Great Frontier." The panelists predict that programmatic buying will account for up to 5% of TV buying in 2015, up from about 1% right now, with "more rapid adoption in the coming years." ...Read the whole story

Video Dominates Talk At AOL's Programmatic Upfront

Video was the name of the game at last night's Programmatic Upfront event hosted by AOL, which I guess should be expected from an event with the word "Upfront" in it. But it wasn't just digital ...More