- Fallout From ANA Report: Chase Hired Auditors To Look at Publicis
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Chase, the U.S. consumer and commercial banking division of JPMorgan, has call ...
- Maxus Wins JLL Digital Assignment
MAD, Steve McClellan - Monday, June 27, 2016
Chicago-based JLL, the global investment management firm specializing in commercial property, h ...
- Snapchat And The Prisoner's Dilemma Of Programmatic
Real-Time Daily, Mike Driscoll - Friday, June 24, 2016
In the classic "Prisoner's Dilemma" game theory, two crime suspects are question ...
- Advertising Isn't Dead, But The Market Is Changing
Around the Net in Real-Time, Tobi Elkin - Thursday, June 23, 2016
All advertising isn’t dead -- just bad advertising. That was the conclusi ...
- BT Believed To Be Reviewing Media After EE Merger
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
It is likely to be one of the biggest media reviews ...
- Political Dollars Will Be Directed To PMPs Vs. Programmatic Guaranteed
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Michelle DeVine, programmatic sales manager at Vox Media, told Portada that th ...
- Responding To ANA Report, ID Comms Issues 'Manifesto For Change'
MAD, Steve McClellan - Thursday, June 16, 2016
In response to demand from its own clients in the wake ...
- Transparency or Black Box, Take Your Pick
MAD, Tom Denford - Thursday, June 16, 2016
In the future, the real divide will be between agencies that b ...
- Publicis Addresses Household Targeting, Finds Higher Yield For Brand Vs. Category
MediaDailyNews, Joe Mandese - Friday, June 17, 2016
Among some important new research and insights unveiled during the Advertising Resear ...
- GroupM's Norman Takes ANA To Task: Cites Omissions, Inaccuracies In Transparency Report
MAD, Steve McClellan - Tuesday, June 14, 2016
The report, Norman wrote, failed to note the significant investments made ...
- Centro Expands On-Demand Service Relationships With Large Agencies
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Looking to service its agency clients more directly and efficiently, ad-tech softwa ...
- ANA Chairman Tony Pace Defends Transparency Report
MAD, Steve McClellan - Friday, June 10, 2016
In a letter to the ANA membership that was issued today, Chairm ...
- A World Of Walled Gardens: The Demise of Facebook Exchange
Real-Time Daily, Gar Smyth - Friday, June 10, 2016
Why do Facebook and other media giants choose to become "walled"? ...
- 'High-Indexing' -- It's The New Programmatic
Television News Daily, Joe Mandese - Friday, June 10, 2016
WPP/GroupM's Jamie Power says she doesn't like using the word "programmatic" ...
- The $735,000 Effective CPM
Show Daily, Joe Mandese - Thursday, June 9, 2016
When it comes to the 2016 Presidential campaign, the most effective C ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Show Daily, Joe Mandese - Thursday, June 9, 2016
GoDaddy is well known for its extravagant use of TV media buy ...
- The $735,000 Effective CPM
Television News Daily, Joe Mandese - Thursday, June 9, 2016
The most effective CPM of the 2016 Presidential Campaign is about $735,00 ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Television News Daily, Joe Mandese - Thursday, June 9, 2016
In an opening keynote at MediaPost's TV Insider Summit, Eric Fischer call ...
- Survey Shows Decline In Brands' Desire To Go 'In-House'
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
A poll by the trade group SoDA found that the number ...
- Holding Companies' Rebate Denials Don't Ring Entirely True In The UK
London Blog, Sean Hargrave - Wednesday, June 8, 2016
Holding companies can deny ANA's rebate claims in the U.S., but wh ...
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
MAD, Steve McClellan - Tuesday, June 7, 2016
The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem includi ...
- Empower 'Suspends' 4As Membership, Cites Transparency
MAD, Steve McClellan - Tuesday, June 7, 2016
The Cincinnati agency said it was disappointed that the 4As "prioritized" t ...
- Publicis CEO Calls ANA's Pending Report 'Unfair'
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Right before the Association of National Advertisers' (ANA) report on transparency ...
- The State Of The Ad Biz: A Mess Of Our Own Making
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Writing on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- ANA To Release 'Transparency' Report Tuesday Morning
MediaDailyNews, Joe Mandese - Monday, June 6, 2016
Following months of speculation -- and a week of speculative press repor ...
- ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2016
The Association of National Advertisers this morning released findings of an extensi ...
- The7Stars To Set Up New Media Agency
Around the Net In MAD London, Sean Hargrave - Monday, June 6, 2016
The7stars has poached Henry Daglish, the managing director of Arena Media, ...
- Is Programmatic Trading Harming News Publishers?
Around the Net in Real-Time, Tobi Elkin - Monday, June 6, 2016
"Finding more efficient and automated ways to target consumers online and impro ...
- Probe Said To Find Rebates Lurking Behind U.S. Ad Deals
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
As issues surrounding transparency reach a fever-pitch, an eight-month probe by t ...
- Has Programmatic Gone Too Far? How Buyers Shifted Focus From Quantity To Quality
Real-Time Daily, Kenneth Suh - Friday, June 3, 2016
Back in the early programmatic days, buyers wanted scale -- and quickl ...