- Group M Hires A Standards Enforcer
Around the Net In MAD London, Sean Hargrave - Tuesday, July 26, 2016
GroupM is intent on raising the bar in digital advertising by taski ...
- Cost Per Viewable Person Is The Metric That Matters
RTBlog, Tobi Elkin - Tuesday, July 26, 2016
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning wi ...
- Watson To Change The Way IBM Buys Programmatic Ads
RTBlog, Philip Rosenstein - Monday, July 25, 2016
Watson, IBM's cognitive computer able to make decisions in real time, ...
- The End Of Advertising, As We Know It
MediaDailyNews, Gary Milner - Saturday, July 23, 2016
Eighty-eight percent of Fortune 500 companies that were around in 1955 ...
- Why You Should Be Conducting Inventory Analyses
Real-Time Daily, Paul Rostkowski - Thursday, July 21, 2016
Programmatic media traders are responsible for executing and optimizing media-buying strategies ...
- Are Transparency Audits The Panacea To Restore Advertiser And Agency Trust?
London Blog, Sean Hargrave - Tuesday, July 19, 2016
Digital advertisers know they need to be more transparent, but will th ...
- Clypd Delivers New Private Marketplace Sales Tools
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Audience-based sales platform for TV advertising clypd on Tuesday announced the relea ...
- Perception Is Reality -- And That's True For TV And Pokemon Go
Online Spin, Maarten Albarda - Monday, July 18, 2016
We are about halfway into 2016. So how is the year shapi ...
- Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies
Marketing: Politics, Yoav Naveh - Friday, July 15, 2016
While publishers like 'Buzzfeed' have already refused a reported $1.3 million ...
- Programmatic Video Buys On YouTube Up 55% MoM
Online Video Daily, Laurie Sullivan - Thursday, July 14, 2016
Monthly video consumption in the U.S. reaching 177 hours in 2015, ...
- Arena Media Picks Up GBP10m Universal Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
Arena Media has scooped Universal Music Group's estimated GBP10m UK media accou ...
- Havas Media Manchester Wins Staples
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Havas Media Manchester has been awarded the media planning and buying busine ...
- Luxury Brands Embrace Digital But Remain Wary Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 13, 2016
A report earlier this year by ZenithOptimedia found that luxury goods manufacturer ...
- Sales Enablement, Account-Based Marketing Spur Sales Opps At Rocket Fuel
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 13, 2016
Rocket Fuel, which specializes in programmatic media and marketing has a dedicat ...
- The ANA Study On Ad Transparency Is Spot-On: Now What?
Real-Time Daily, Evan Barocas - Tuesday, July 12, 2016
The recent study of media transparency conducted by K2 Intelligence on beha ...
- Neustar, Dish Media Sales Strike Addressable Deal
Television News Daily, Wayne Friedman - Tuesday, July 12, 2016
The partnership with Neustar adds to Dish's consumer profiles, giving marketers mo ...
- Maxus UK Expands To Scotland
Around the Net In MAD London, Sean Hargrave - Tuesday, July 12, 2016
Maxus UK has expanded into Scotland with a tech-focused media specialist divisio ...
- Making Media Better Than Ever: Q&A With Elite's Ben Kirshner
MediaDailyNews, Charlene Weisler - Tuesday, July 12, 2016
Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Les ...
- Media Buyers Are No Longer Generating The Biggest Profits In Marcoms
Around the Net In MAD London, Sean Hargrave - Friday, July 8, 2016
Media buyers are no longer generating the biggest profit margins in t ...
- P&G Warns Brands On Media Rebates And Transparency
Around the Net In MAD London, Sean Hargrave - Thursday, July 7, 2016
Procter & Gamble's top global marketer has waded into the media agen ...
- To Beat Ad Fraud, Everyone Must Play Their Part
Real-Time Daily, Maureen Little - Thursday, July 7, 2016
The "Wild West" days of digital advertising must become a thing ...
- Havas Media Wins Swarovski's Global Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, July 5, 2016
Havas Media has won Swarovski's global media account in a competitive pit ...
- The Benefits Of Auomated Buying
RTBlog, Tobi Elkin - Tuesday, July 5, 2016
While there are a baffling array of tactics when it comes ...