- Nielsen: Weights In Optimization System Less Than Optimal
MediaDailyNews, - Friday, January 30, 2009
Nielsen Thursday informed clients that it has discovered an "issue" with t ...
- Google Ad Platform Supplies Better Viewer Data
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2009
Google TV Ads, the TV advertising platform for TV advertisers, is offeri ...
- Waiting Game: Nielsen Delays Prime-Time Ratings
MediaDailyNews, David Goetzl - Thursday, January 29, 2009
Starting Friday, network executives will have to wait a little longer f ...
- MediaBank Integrates With Google TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2009
MediaBank, the rebel software system upstart for media planners and buyers, h ...
- Nielsen Sees The Light, Shutters PRISM
MediaDailyNews, Erik Sass - Friday, January 23, 2009
The faltering economy claimed another promising out-of-home media measurement service, with t ...
- Legacy Media and New Media Meld: Mass Communications Succumb to Communications by the Masses
Research Brief, Jack Loechner - Wednesday, January 21, 2009
According to the third annual U.S. Media Myths & Realities survey ...
- Situation Normal: C3 Ratings Hold Steady
MediaDailyNews, David Goetzl - Monday, January 19, 2009
Any fears that broadcasters had about the switch to C3 ratings slashi ...
- Repucom, Nielsen Strike Sports Sponsorship Deal
MediaDailyNews, David Goetzl - Monday, January 12, 2009
Repucom, which provides analysis of sports sponsorships seen in TV broadcasts, sa ...
- CES: Hypertargeting Digital Users In Infancy
MediaDailyNews, Wayne Friedman - Wednesday, January 7, 2009
LAS VEGAS -- So-called "hypertargeting" of digital users may be broadly availabl ...
- Rentrak Provides Media Tools For NBCU Mobile
MediaDailyNews, - Tuesday, January 6, 2009
Rentrak Corp. announced a multi-year agreement with NBC Universal for its mobi ...