• by Wayne Friedman , January 29, 2009

Google TV Ads, the TV advertising platform for TV advertisers, is offering new time-shifting viewership data for its TV advertiser clients.

Google says the information gives clients insight into how and when viewers see their commercials in playback, adding five new slots of programming to its live data: live plus same day, live plus one day, live plus two day, live plus three days, and live plus seven day data.

Google culled the data from its arrangement with Dish Network, where it gets information from millions of set-top box data. Unlike other TV research companies, Google says the breadth of data from its millions of set-top boxes helps secure a more accurate sample of DVR viewership, which can be very fragmented.

Google sells advertising time on Dish Network, as well as some select and emerging NBC Universal cable networks, Hallmark Channel and Bloomberg, among cable channels.

This week, Google also made a deal with media agency software systems company MediaBank.