- Savvy Media Buyers Benefit From C3 Ratings
MediaDailyNews, Jon Mandel - Tuesday, May 31, 2011
But like any industry shift, the savviest TV players are taking advanta ...
- Nielsen Completes Acquisition Of NeuroFocus
MediaDailyNews, - Friday, May 27, 2011
Nielsen Co. Thursday officially announced the acquisition of 100% of NeuroFocus, ...
- Oprah Finale Grabs 18 Million Viewers, Major Ad Time
MediaDailyNews, Wayne Friedman - Thursday, May 26, 2011
"The Oprah Winfrey Show" ended her syndicated show with her biggest ratin ...
- Rentrak Signs Richards Group For Dallas, Waco Ratings
MediaDailyNews, - Tuesday, May 24, 2011
The Richards Group, a large full-service independent agency based in Dallas, h ...
- MRI: Some Big Drops In Magazine Readership
MediaDailyNews, Erik Sass - Monday, May 23, 2011
While the trend was hardly universal, a number of major magazines s ...
- 'Billboard' Makes Music For ABC
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
With CBS already done with its Sunday finales of a week ag ...
- 60% Of Mobile Users Click Ads Weekly
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
A majority of mobile consumers click on mobile ads at least on ...
- Mind Games: Nielsen Acquiring Brain Prober, Thwarts WPP Bid
MediaDailyNews, Joe Mandese - Friday, May 20, 2011
Nielsen Co. has agreed to acquire NeuroFocus, one of the leading compani ...
- Internet Usage, Video Streams Soar
Online Media Daily, Gavin O'Malley - Thursday, May 19, 2011
Google remains the most-visited site in the U.S, while Americans streamed 14 ...
- Android Phones Click With Millennial Ad Network
Online Media Daily, Mark Walsh - Thursday, May 19, 2011
Android phones accounted for more than half (53%) the impressions on t ...
- 'Dancing, Castle' Propel ABC's Season End
MediaDailyNews, Wayne Friedman - Tuesday, May 17, 2011
Sprinting towards the finish of the TV season, a number of sho ...
- 5 Forces Driving Attribution: Why Digital Measurement Is Coming Of Age
Online Media Daily, Steve Latham - Wednesday, May 18, 2011
Advertisers are finally looking beyond the last click. While adoption has be ...
- Fox Leads In 18-49s, But Most Nets See Ratings Declines
MediaDailyNews, Wayne Friedman - Friday, May 13, 2011
With just two weeks to go in the regular TV broadcast seas ...
- Radio One Blames PPM Ratings For Ad Loss
MediaDailyNews, Erik Sass - Friday, May 13, 2011
Radio One President Barry Mayo said PPM ratings were to blame f ...
- Social Media Helps Keep 'American Idol' King
MediaDailyNews, Wayne Friedman - Friday, May 13, 2011
For the fourth year in a row, "American Idol" continues to ...
- Google's Chrome TV Ads Ring With Consumers
Online Media Daily, Laurie Sullivan - Thursday, May 12, 2011
Google's "Dear Sophie" ad running on television during "Glee" and "American Ido ...
- 'The Voice' Dips, But Stays On Key
MediaDailyNews, Wayne Friedman - Wednesday, May 11, 2011
The high-flying NBC singing competition show lost just about 1 rating poi ...
- Compete, Ground Truth Measure Two-Screen Tracking
Online Media Daily, Mark Walsh - Thursday, May 5, 2011
Web measurement outfit Compete and mobile analytics firm Ground Truth have team ...
- Women Bloggers Studied As Sponsored Conversations Start
Online Media Daily, - Thursday, May 5, 2011
More than 90% of women bloggers are eager to partner with advertiser ...
- Super Bowl Airs Most-Liked Commercials
MediaDailyNews, Wayne Friedman - Monday, May 2, 2011
Super Bowl commercials may be the most-recalled messages on television, but th ...
- Cable Numbers Spike During Bin Laden News
MediaDailyNews, Wayne Friedman - Monday, May 2, 2011
News of Osama Bin Laden's death by U.S. forces jumped cable ne ...
- First Mover Rentrak Cuts Second Set-Top Data Deal, This Time With Strata
MediaDailyNews, Joe Mandese - Monday, May 2, 2011
Rentrak, the first aggregator of digital set-top TV audience data to integra ...