- CRE To Study How Mobile Impacts TV Viewing
MediaDailyNews, David Goetzl - Friday, March 30, 2012
The Council for Research Excellence, the Nielsen-funded group looking to advance indust ...
- Fox Leads Season, CBS Closes In On Rival
MediaDailyNews, Wayne Friedman - Friday, March 30, 2012
With around eight weeks left of the 2011-2012 television season, Fox ...
- ABC, Nielsen Team To Measure iPad Video Consumption
MediaDailyNews, Wayne Friedman - Wednesday, March 28, 2012
With 55 million different versions of iPads now sold -- and anoth ...
- 'Mad Men' Debuts New Season To 3.5 Million Viewers
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Does Netflix help increase ratings? Perhaps. After the first four seasons ...
- NCAA Shoots CBS A Sunday Night WIn
MediaDailyNews, Wayne Friedman - Monday, March 26, 2012
NCAA's March Madness had to share the madness with the premiere ...
- 'Touch' Hit Viewers, 'Vampire' Draws Blood
MediaDailyNews, Wayne Friedman - Friday, March 23, 2012
Fox's big marketing push for "Touch" came in pretty much as expect ...
- 'Whitney,' 'Criminal' Rise, But 'Bent' Went Bust
MediaDailyNews, Wayne Friedman - Thursday, March 22, 2012
The new NBC show "Bent" pulled in with the lowest rating ev ...
- CW Signs Up For Rentrak Service
MediaDailyNews, David Goetzl - Tuesday, March 20, 2012
In another striking move for the upstart measurement company, Rentrak has ink ...
- Video Advertisers Need Agreement On Tech Standards, Guidelines
Online Media Daily, Brad Herman - Wednesday, March 21, 2012
The lack of agreement between publishers and video players on technical guidelin ...
- Group M, Nielsen Partner For TV, Internet Metrics
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
GroupM and Nielsen say they will develop the long-sought-after holy grail ...
- TV News Shows Spike In Viewers, Ratings
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
For the first time in more than a decade, TV network ne ...
- Sportsman Channel Hopes To Entice Advertisers With Nielsen Ratings
MediaDailyNews, David Goetzl - Monday, March 19, 2012
The Sportsman Channel -- part of InterMedia Partners along with GMC ...
- 18 Shows Return For CBS 2012-'13 Season
MediaDailyNews, Wayne Friedman - Wednesday, March 14, 2012
CBS, the model of consistency for TV advertisers, says it will retu ...
- Consumer WOM Proves Powerful, Apple, Amazon Lead Sectors
Online Media Daily, Gavin O'Malley - Wednesday, March 14, 2012
As marketers know, word of mouth can make or break a bran ...
- NBC Adds 'Idol' Night, 'SNF' Still Tops
MediaDailyNews, Wayne Friedman - Tuesday, March 13, 2012
The game is changing among the big TV singing competition shows ...
- 'Once Upon' Still Has Time To Up ABC's Standing
MediaDailyNews, Wayne Friedman - Monday, March 12, 2012
ABC's stellar rookie show "Once Upon a Time" got knocked down ...
- Late-Night Shows' Ratings Tight, But 'Nightline' Grabs Most Viewers
MediaDailyNews, Wayne Friedman - Friday, March 9, 2012
With more than two-thirds of the TV season completed, all three broadca ...
- Rentrak's Crowning Achievement: Hallmark Nets Will Use It For 'Dual' Upfront Ad Guarantees
MediaDailyNews, Joe Mandese - Friday, March 9, 2012
Cable network operator Crown Media Holdings this morning unveiled a long-term contra ...
- Super Tuesday Big Win For Fox, NBC's 'Decision'
MediaDailyNews, Wayne Friedman - Wednesday, March 7, 2012
In the prime-time period, the Super Tuesday Republican primary contests around t ...
- NBC Music Shows Hit Higher Note
MediaDailyNews, Wayne Friedman - Tuesday, March 6, 2012
NBC must be feeling better -- both its prized midseason shows, "T ...
- MusicChoice Extends Rentrak Services
MediaDailyNews, Fern Siegel - Monday, March 5, 2012
Rentrak Corp., the multiscreen media measurement company, has signed an expanded contra ...
- 'NCIS' Grabs Popularity, But 'Modern Family' Snags Key Ad Demo
MediaDailyNews, Wayne Friedman - Monday, March 5, 2012
Which TV show is No. 1 these days in broadcast TV? Increasingl ...
- Live View Numbers Drop, But DVR Jumps
MediaDailyNews, Wayne Friedman - Thursday, March 1, 2012
Six years ago, DVR usage represented 1.6% of our overall TV tim ...
- Tablet Ads Have Twice Interaction Rate Of Phones
Online Media Daily, Mark Walsh - Thursday, March 1, 2012
The latest research from mobile video ad network Rhythm NewMedia provides furth ...