Fox's big marketing push for "Touch" came in pretty much as expected -- a decent time period debut on the back of "American Idol."
"Touch," a major worldwide international effort for Fox, pulled in with a healthy Nielsen preliminary 3.2 rating/9 share among 18-49 viewers. This is down from the January start -- running the same episode as this Thursday -- which earned a 3.7 rating.
Although down over 10% from a week before, "American Idol" still earned the best numbers on this late March Thursday, with a 4.0/13. Overall, Fox easily won the night. But this wasn't a usual programming Thursday.
CBS was in NCAA Men's Basketball Tournament mode, and from 9 p.m. to 11 p.m., ABC was in repeats with "Grey's Anatomy" and "Private Practice."
For three hours worth of college basketball, CBS has earned a preliminary average 2.3 rating/6 share. Those numbers should rise, earning CBS second place for the night.
In the wake of a tough 8 p.m. time period, the second week of ABC's new show "Missing" struggled a bit, down over 20% to land at a 1.6/5.
NBC had some mixed results. "Community" was down from its premiere a week before to a 1.7 rating/6 share from a 2.2. It was the network's best effort on Thursday. An hour's worth of "30 Rock" earned a 1.5/4. "Up All Night" at 9:30 p.m. climbed to a 1.4/4.
NBC's midseason drama "Awake" continued to lose viewers week-to-week, down 25% to 1.2/3.
CW had some good news to talk about with its strong show "The Vampire Diaries," up a bit to a 1.3/4 adults 18-49 rating; "The Secret Circle" was the same with a 0.7/2. CW's "Diaries" also continued strong among its key viewer group, women 18-34. The show was up 5% to a 2.0 rating/7 share.