- Email Remains Strong Brand Marketing Tool
Online Media Daily, Gavin O'Malley - Friday, August 31, 2012
Despite the rise of social, email remains a strong channel for bran ...
- WPP Moves To Strike New Delhi TV Suit
MediaDailyNews, Steve McClellan - Wednesday, August 29, 2012
WPP has asked the New York State Supreme Court to dismiss ...
- Arbitron Taps Former Nielsen Exec Manish Bhatia For Innovation Role
MediaDailyNews, Joe Mandese - Tuesday, August 28, 2012
Manish Bhatia, a longtime Nielsen media research executive, has joined rival Arbit ...
- TNT Locks In Summer Viewers
MediaDailyNews, Wayne Friedman - Friday, August 24, 2012
Looking for the top viewer-rated cable TV series this summer? TNT h ...
- AT&T AdWorks Aggregates Mobile, TV Data To Target Online Ads
Online Media Daily, Laurie Sullivan - Monday, August 27, 2012
AT&T AdWorks is expected to launch an ad platform in September allowi ...
- Display Ads Stable On Major Web Portals
Online Media Daily, Mark Walsh - Friday, August 24, 2012
The Summer Olympics bolstered display advertising across the home pages of t ...
- Some Broadcast Slippage, Cable Sees Uptick In Summer Fare
MediaDailyNews, Wayne Friedman - Thursday, August 23, 2012
Summertime ratings have an easy winner so far -- an Olympics-heavy NB ...
- TV Diet Of Repeats Registers Viewer Dips
MediaDailyNews, Wayne Friedman - Wednesday, August 22, 2012
Just weeks before the new TV season is about to begin, broadca ...
- Memorable Ads Employ Humor, Supply 'Upbeat' Storyline
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
Nielsen research found "audience-appropriate humor" is one of five "common characteristics" th ...
- 'Kimmel' Runs Earlier, 'Nightline' Takes Later Slot
MediaDailyNews, Wayne Friedman - Tuesday, August 21, 2012
ABC is making a major late-night shift with "Jimmy Kimmel Live" swappi ...
- Post-Olympics, CBS Gains Ground
MediaDailyNews, Wayne Friedman - Friday, August 17, 2012
Post NBC-carried Olympics, CBS picked up some good ratings points for i ...
- Post-Olympics, Reality Shows Score
MediaDailyNews, Wayne Friedman - Thursday, August 16, 2012
The post-Olympics lull for the broadcast networks continued with the big summ ...
- Online Video And TV: First Comes Measurement, Then Creative
VidBlog, Daisy Whitney - Friday, August 17, 2012
Online video and TV just can't stay away from each other. Th ...
- Gannett Tips Its Cap To NBC
MediaDailyNews, David Goetzl - Tuesday, August 14, 2012
Gannett, with its slew of NBC stations benefiting from Olympic ad sale ...
- Turner Books Major 'Closer,' 'Crime' Ratings
MediaDailyNews, Wayne Friedman - Tuesday, August 14, 2012
TNT got some welcomed good news with the finale of "The Close ...
- Olympic Finale Seen By 30 Mil. Viewers
MediaDailyNews, Wayne Friedman - Monday, August 13, 2012
NBC took in a big Nielsen preliminary 9.1 rating/23 share between 8: ...
- NBC's Prime Olympic Ratings Lower, Cable Network Gets Record Viewers, Streams
MediaDailyNews, Wayne Friedman - Friday, August 10, 2012
NBC's prime-time numbers dropped again as its three-hour prime-time coverage for "X ...
- Travel Research Trumps Bookings On Smartphones
Online Media Daily, Mark Walsh - Friday, August 10, 2012
The natural affinity between travel and mobile technology has long meant b ...
- Did Sorrell Blow Off Pledge to Investigate TAM?
MediaDailyNews, Steve McClellan - Thursday, August 9, 2012
WPP has been named as a defendant in New Delhi Television's ...
- Dish Takes Stake In Rentrak, Agrees To Supply Data Exclusively
MediaDailyNews, David Goetzl - Thursday, August 9, 2012
Dish Network has taken a 7% stake in Rentrak, while agreeing ...
- NBC's 'Go On' Benefits From Olympic Lead-In
MediaDailyNews, Wayne Friedman - Thursday, August 9, 2012
NBC's unusual commercial-free debut of new comedy "Go On" during the Lond ...
- Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Digital Generation, which offers a campaign management platform, has an arrangement wi ...
- Most Olympic Viewers Happy With Overall Coverage
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
Despite criticism about tape-delayed coverage, Olympic research says about one-quarter of NBC ...
- iTVX, Rentrak Team For Better Brand Integration Engagement
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Rentrak has reached an agreement that looks to combine viewership data f ...
- Teen Olympic Viewership Up 29%
MediaDailyNews, David Goetzl - Friday, August 3, 2012
With the stellar performance of the women's gymnastics team, NBC's ratings ...
- NBC Surprised By Soaring Olympic Ratings
MediaDailyNews, David Goetzl - Thursday, August 2, 2012
NBC Sports Chairman Mark Lazarus said executives have been surprised by t ...
- Mag Bag: ABC Delays New Publisher's Statement
MediaDailyNews, Erik Sass - Thursday, August 2, 2012
A new, more detailed publisher's statement is coming from the Audit Bure ...