- NAB, CEA Spar Over TV Viewing Stats
MediaDailyNews, David Goetzl - Tuesday, July 30, 2013
The National Association of Broadcasters reacted angrily Tuesday to a trade group ...
- ABC Leads TV Rivals In Summer
MediaDailyNews, Wayne Friedman - Tuesday, July 30, 2013
With its big NBA post-season package of games coming in the summerti ...
- Search Dayparting Strategy Becomes Part Of How Facebook Augments TV Advertising
SearchBlog, Laurie Sullivan - Wednesday, July 31, 2013
Marketers have heard lots about Twitter's move to cozy up with televisi ...
- Mobile Continues To Expand Digital Audiences
Online Media Daily, Mark Walsh - Monday, July 29, 2013
The total digital audience across the largest 100 U.S. sites increased 3 ...
- Smartphone Shipments Up 53%, Apple iPhone Sales Rebound
Online Media Daily, Mark Walsh - Friday, July 26, 2013
Smartphone shipments globally surged 53% in the second quarter, with Apple seei ...
- Smartphones, Tablets Become Essential Work/Home Tools
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
Mobile devices that turn into research and information tools tend to foll ...
- China Taking Over Mobile Market
Online Media Daily, Gavin O'Malley - Wednesday, July 24, 2013
Leaving domestic adoption rates in the dust, emerging markets are increasingly responsib ...
- Mobile Triggers Early Searches For Back-to-School Sales
Online Media Daily, Laurie Sullivan - Wednesday, July 24, 2013
Consumers got an early start shopping for back-to-school stuff this year looki ...
- TV-Related Content On Facebook Outpaces Social Media Rivals
MediaDailyNews, Wayne Friedman - Tuesday, July 23, 2013
Facebook TV-related content is estimated to be approximately five times that ...
- Seniors Making Their Digital Mark
Online Media Daily, Gavin O'Malley - Tuesday, July 23, 2013
New research shows that Americans over the age of 50 are increasing ...
- All News Is Local, Even When It's Global, Akamai Study Shows
VidBlog, P.J. Bednarski - Wednesday, July 24, 2013
Big events can distort usage patterns for the Internet too. Akamai's repo ...
- UK Twitter Users More Restrained, Positive Than U.S. Counterparts
Online Media Daily, Mark Walsh - Monday, July 22, 2013
A new study by digital agency 360i suggests that U.S. Twitter use ...
- ABC Backs Live-Plus-Same-Day Data
MediaDailyNews, Wayne Friedman - Friday, July 19, 2013
ABC Owned Television Stations have joined NBC TV stations in backing Niels ...
- Baseball Scores Over Prime-Time Fare
MediaDailyNews, Wayne Friedman - Wednesday, July 17, 2013
Higher broadcast TV ratings -- and stiffer competition -- came from ...
- Simulmedia Calculator Helps Determine TV Campaign Efficiency
MediaDailyNews, Wayne Friedman - Tuesday, July 16, 2013
Looking to help TV marketing executives take much of the guesswork o ...
- Broadcast Ad Prices Drop, Cable Holds
MediaDailyNews, Wayne Friedman - Friday, July 12, 2013
Sinking broadcast ratings and a mediocre scatter market caused broadcast prime-time commerci ...
- Networks Sweat Ratings, Summer Results Middling
MediaDailyNews, Wayne Friedman - Friday, July 12, 2013
Its midsummer and TV networks keep trying their luck with new sho ...
- 'Chef,' 'Talent' Serve Decent Ratings
MediaDailyNews, Wayne Friedman - Thursday, July 11, 2013
Two hours of "MasterChef," its consistent summer reality show, placed Fox ...
- Home Page Ads Vary: Yahoo Declines, YouTube Diversifies Base
Online Media Daily, Mark Walsh - Thursday, July 11, 2013
Advertising on Yahoo's log-in page has also seen a steep decline, wi ...
- Mobile Ad Measurement Rules Finalized
Online Media Daily, Mark Walsh - Thursday, July 11, 2013
The Interactive Advertising Bureau and Mobile Marketing Association issued final measurement guidelin ...
- NBC's 'Talent' Leads Tuesday
MediaDailyNews, Wayne Friedman - Wednesday, July 10, 2013
NBC's big summer show "America's Got Talent" got top honors on Tuesd ...
- NBC Sees Sparks With 'Spectacular'
MediaDailyNews, Wayne Friedman - Monday, July 8, 2013
On one of the lowest TV viewing nights of the year ...
- USA Network Trumps Cable Rivals
MediaDailyNews, Wayne Friedman - Wednesday, July 3, 2013
Though USA Network lost a bit of ground, it was still ab ...
- NBC Tuesdays Tops Among Key Demos
MediaDailyNews, Wayne Friedman - Wednesday, July 3, 2013
NBC lead all contenders among key 18-49 viewers on Tuesday night. T ...
- CNN Enjoys Ratings Boost, Fox Still Leads
MediaDailyNews, Wayne Friedman - Tuesday, July 2, 2013
Buffeted by big news events -- Boston Marathon bombing, Oklahoma tornados, a ...
- TubeMogul's BrandPoint Talks Only Language Some Buyers Know--GRPs
Around the Net in Video, P.J. Bednarski - Tuesday, July 2, 2013
Online video ad tech provider
TubeMogul has launched
BrandPoint, ...
- Who's Winning, Vine or Instagram? Hard to Say, Exactly
Around the Net in Video, P.J. Bednarski - Monday, July 1, 2013
Tech site Marketing Land published a graph that purports to show th ...