- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...
- Fox Comedies Score Big Sunday Laughs
MediaDailyNews, Wayne Friedman - Monday, September 29, 2014
Fox finally had something to cheer about for the first week ...
- Politicians Like To Show Themselves In The Best Light... And In HD
Online Video Daily, P.J. Bednarski - Tuesday, September 30, 2014
According to new research from Extreme Reach, political advertising in Q2 deliver ...
- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 29, 2014
The new Atlas is designed to allow advertisers to track impressions ...
- Digital Set-Top-Box Users Growing For Netflix
MediaDailyNews, Wayne Friedman - Friday, September 26, 2014
Digital set-top video players are becoming the way for consumers to vi ...
- CBS Grabs Thursday Night, But ABC Registers Uptick
MediaDailyNews, Wayne Friedman - Friday, September 26, 2014
CBS won the first big Thursday night of the season -- b ...
- Most Marketers Don't Have Clear Mobile Objectives
Mobile Marketing Daily, Mark Walsh - Friday, September 26, 2014
More than half of marketers (57%) don't have defined mobile objectives, a ...
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
The fastest-growing segment of media-buying isn't a medium, but a way ...
- Setting The Industry's Sights On Viewability
Real-Time Daily, Bob Liodice - Monday, September 29, 2014
For many people in the digital advertising industry, 2014 is turning in ...
- Increase In Content Marketing Investments Compensating For Keywords Not Provided
SearchBlog, Laurie Sullivan - Monday, September 29, 2014
A Forrester Consulting study released Monday shows that some 24% of participati ...
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index v ...
- Integral Launches Tool To Measure Impact Of Viewability Rates
Real-Time Daily, Tyler Loechner - Friday, September 26, 2014
Integral Ad Science on Friday announced the launch of Causal Impact, ...
- SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
MediaDailyNews, Erik Sass - Wednesday, September 24, 2014
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions ...
- Simulmedia, Nielsen Team To Measure Small Cable Nets
MediaDailyNews, Wayne Friedman - Tuesday, September 23, 2014
Simulmedia and Nielsen are joining up in a venture to measure smal ...
- 'Gotham,' 'Scorpion' Score Well In Prime Time
MediaDailyNews, Wayne Friedman - Tuesday, September 23, 2014
The first official night of the 2014-2015 TV season scored well amo ...
- 'Madam Secretary' Wins 14M Viewers
MediaDailyNews, Wayne Friedman - Monday, September 22, 2014
On the eve of the start of the TV season, CBS launch ...
- Despite Mobile Revs, Retailers Lack Mobile Ecommerce Infrastructure
Mobile Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
A strong mobile commerce infrastructure remains many retailers' top competitive weakness headi ...
- Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Varick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- Correction: AT&T AdWorks/comScore Data Only For Post-Buy Evaluation, Not Targeting
Real-Time Daily, The Editor - Monday, September 22, 2014
A story in the Sept. 22nd edition of Real-Time Daily ("Now ...
- C3 Deals Help NBC Win Season
MediaDailyNews, Wayne Friedman - Friday, September 19, 2014
NBC won the 2013-2014 TV season in terms of program ratings, ...
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
Global ad spending is back on a healthy expansion track, and mu ...
- Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
The emergence of digital media gave rise to the term "clicks &am ...
- CE Buyers Like To Go In-Store To Buy
Marketing Daily, Aaron Baar - Thursday, September 18, 2014
When it comes to product awareness, news and reviews and word-of-mouth driv ...
- Digital Video Views On Rise
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2014
Digital TV-video viewing continues to climb -- but it's still way behi ...
- TVGN To Transform Into POP
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2014
TVGN, the CBS Corp. and Lionsgate jointly owned cable network, will g ...
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Social Media & Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A new forecast suggests that ad spending on Facebook is outpacing t ...
- Women 50 And Over Are Not Your Parent's Boomers
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2014
First off, women born between 1946 and 1964 disagree that they a ...
- CBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball Score
MediaDailyNews, Wayne Friedman - Wednesday, September 17, 2014
In an effort to tout a fuller picture of the health ...
- Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
Click-through rate has long been faulted as a measure of ad effectivene ...
- How Brands Should Measure In Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 16, 2014
Chris Louie, VP of product leadership for advertising effectiveness at Nielsen, wro ...