- Cable Slips Faster Than Broadcast In Prime-Time
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2014
Summertime for TV networks can still be rough for broadcast TV networ ...
- Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2014
A slow-moving U.S. advertising market only inched up 0.7% in the seco ...
- Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Pat McDonough, a long-time Nielsen executive who was key to the developme ...
- Department Stores Make Mobile Gains, But Gaps Remain
MoBlog, Mark Walsh - Tuesday, September 16, 2014
Shoppers at department stores including Macy's and Bloomingdale's will be among t ...
- Confidence in Measuring Mobile ROI/Cross-Platform Performance Still Shaky
MoBlog, Steve Smith - Monday, September 15, 2014
Marketers say they still can't measure the things they most value ...
- Extreme Reach Introduces A Dashboard For Cross-Platform Ad Campaigns
Online Video Daily, P.J. Bednarski - Monday, September 15, 2014
Extreme Reach has introduced a new dashboard solution that allows a us ...
- Programmatic Now 60% Of Brand Video Spending, Study Finds
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Programmatic video has truly taken hold -- so much so that ...
- More Pay TV Users Want To Cut Cord
MediaDailyNews, Wayne Friedman - Thursday, September 11, 2014
Although the numbers are still relatively small, slightly more U.S. pay ...
- Measurement Is The Medium
Online Spin, Dave Morgan - Thursday, September 11, 2014
In the 1960s, Marshall McLuhan famously coined the phrase "the medium ...
- Vindico Offers Viewability Measurement Tech To Publishers For Free
Real-Time Daily, Tyler Loechner - Wednesday, September 10, 2014
In a bid to help boost the quality of digital video advertisin ...
- Premium Video Solidifies Its Lure For Advertisers
VidBlog, P.J. Bednarski - Thursday, September 11, 2014
YouTube has nearly 20% of the online video market, but lots ...
- NFL Scores Big On TV
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2014
Amid all the NFL off-field TV coverage over the Baltimore Ravens' R ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
RTBlog, Tyler Loechner - Wednesday, September 10, 2014
Advertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Barb To Measure Tablet TV Viewing
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
Barb, funded by the BBC, Channel 4, Channel 5, IPA (Institute ...
- Cross-Demos Register Growth In Media Time, Especially Digital Video
MediaDailyNews, Wayne Friedman - Monday, September 8, 2014
Overall media time continues to grow -- not just among younger 18-3 ...
- Easy As 123, ABC Adds 5 Remaining O&Os To Rentrak: Cites 'Accuracy, Transparency, Competition'
MediaDailyNews, Joe Mandese - Tuesday, September 9, 2014
Citing greater accuracy and transparency as well as competition in the loc ...
- App Analytics Company Adjust Raises $7.6M, Taps Bonham To Lead Asian Expansion
Real-Time Daily, Tyler Loechner - Monday, September 8, 2014
Adjust, a Berlin, Germany-based app attribution and analytics company, on Monday announc ...
- DoubleVerify Ups Video Game, Launches Suite Of Video Ad Quality Tools
Real-Time Daily, Tyler Loechner - Monday, September 8, 2014
DoubleVerify on Monday announced the launch of Video+, a suite of digit ...
- Advertisers' Online Budgets Still A Fraction Of TV Spend
MediaDailyNews, Wayne Friedman - Friday, September 5, 2014
National TV's current advertising concerns are not coming at the hands ...
- Mobile Video Audience Nears 115 Million
Mobile Marketing Daily, Mark Walsh - Monday, September 8, 2014
The U.S. audience watching video on smartphones in the second quarter gr ...
- TubeMogul Adds Nielsen OCR To Mobile Video Reporting
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Programmatic video ad platform TubeMogul on Friday announced it has been nam ...
- Neustar Taps comScore For vCE Ratings, Viewability Measurement
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Neustar has partnered with comScore to bring validated Campaign Essentials (vCE) ...
- TV Audience Aging, Cable Nets Numbers Rise Fastest
MediaDailyNews, Wayne Friedman - Thursday, September 4, 2014
The median age of the U.S. TV viewer is rising faster th ...
- Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve It
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
Two days after announcing a startling plan to introduce mathematical modeling ...
- Benchmarks Shift As Advertisers Take Aim Online
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2014
Despite narrower, more focused online campaigns, fewer ad impressions are hitting the ...
- Syndie Shows Improve Performance
MediaDailyNews, Wayne Friedman - Wednesday, September 3, 2014
U.S. syndication's top shows slightly improved their viewership this past season. C ...
- Nielsen Unveils Plan To Model About Half Its National TV Ratings Beginning This Fall, Some Clients Surprised And Befuddled
MediaDailyNews, Joe Mandese - Thursday, September 4, 2014
In what likely is the biggest methodological change in the way ...
- Location Fraud: Highly Accurate, But Non-Human
Mobile Insider, Jonathan Lenaghan - Thursday, September 4, 2014
While it's easy to write off fraud as a rare occurrence a ...
- Adform Toughens Up Against Ad Fraud With 'Bearskin'
Real-Time Daily, Tyler Loechner - Wednesday, September 3, 2014
Adform, a Denmark-based ad tech company, on Wednesday announced the launch ...
- The MRC Viewability Standards Aren't Working For Video Yet, Either
RTBlog, Tyler Loechner - Thursday, September 4, 2014
Digital advertising's viewability problem is getting bigger when it comes to displ ...