- Horizon Media Strikes Rentrak TV Ratings Deal
MediaDailyNews, Joe Mandese - Friday, February 6, 2015
Nielsen TV ratings rival Rentrak has signed one of the biggest media-buyi ...
- The Power Of Location Is In Sharpening The Marketing Mix
Mobile Insider, Matt Tengler - Thursday, February 5, 2015
The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs' la ...
- Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
RTBlog, Tyler Loechner - Thursday, February 5, 2015
For the vast majority of digital marketers, non-human traffic is not ...
- Are SVODs Netflix, Amazon To Blame For Cable TV Viewing Declines?
TV Watch, Wayne Friedman - Thursday, February 5, 2015
Is subscription video on demand viewing eating into linear TV viewing? Anoth ...
- Social Should Be Measured, Not Counted
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
A set of guidelines has been published to inform brands how ...
- If We're Not Going To Use Digital's Metrics After All, Time To Bring In TV Metrics?
London Blog, Sean Hargrave - Wednesday, February 4, 2015
Digital marketing was supposed to be all about metrics, but even soci ...
- Google Disabled Over 500 Million 'Bad Ads' Last Year
RTBlog, Tyler Loechner - Wednesday, February 4, 2015
Google disabled over half a billion "bad ads" -- 524 million ...
- Budweiser, Domestic Violence PSA Lead Best-Viewed Super Bowl Ads
MediaDailyNews, Wayne Friedman - Monday, February 2, 2015
As with other Super Bowl advertising, sentimentality and strong emotional content we ...
- Second-By-Second Data Shows Wix, Victoria Secret Most Viewed Super Bowl Ads
MediaDailyNews, Joe Mandese - Monday, February 2, 2015
In a rare second-by-second analysis of the Super Bowl's audience, Rentrak h ...
- TV Wins: Super Bowl XLIX Draws 114M Viewers
MediaDailyNews, Wayne Friedman - Monday, February 2, 2015
Another Super Bowl; another TV viewing history record. The down-to-the-wire Super Bo ...
- Real-Time Roundup Of Super Bowl XLIX: Brands Relied On Hashtags, Not Moments
RTBlog, Tyler Loechner - Monday, February 2, 2015
Rather than latching on to a single moment, each brand tried ...
- Budweiser Won The Social Super Bowl
The Social Graf, Erik Sass - Monday, February 2, 2015
The King of Beers was also the undisputed king of social med ...