- Inability To Skip Commercials Frustrates VOD Owners
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
Although video on demand is a big benefit to many TV viewer ...
- Car, Retail Ads Slow Down On Broadcast TV
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automoti ...
- Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
MAD, Steve McClellan - Thursday, February 26, 2015
Magna Global reports today that U.S. media suppliers' advertising revenues grew ...
- Integral Receives MRC Accreditation For Video Ad Viewability
Real-Time Daily, Tyler Loechner - Friday, February 27, 2015
Integral Ad Science, a digital ad measurement firm, on Thursday announced ...
- Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
MediaDailyNews, Joe Mandese - Thursday, February 26, 2015
Nielsen TV audience measurement rival Rentrak this morning announced it has integrat ...
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
MediaDailyNews, Tyler Loechner - Wednesday, February 25, 2015
Consumers may tune into TV on a regular basis, but they mental ...
- AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
Real-Time Daily, Joe Mandese - Wednesday, February 25, 2015
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies ...
- Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
MediaDailyNews, Wayne Friedman - Monday, February 23, 2015
Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down fr ...
- Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
Real-Time Daily, Joe Mandese - Monday, February 23, 2015
Rentrak has named key Obama team political media operative Carol Davidsen vi ...
- Nielsen To Launch 'Ratings Stabilization' In 31 Markets
MediaDailyNews, Wayne Friedman - Thursday, February 19, 2015
Looking to "stabilize" its local TV measurement, Nielsen has announced a numb ...
- 'World News Tonight' Gains, But 'NBC Nightly News' Holds Lead
MediaDailyNews, Wayne Friedman - Wednesday, February 18, 2015
In the wake of NBC's suspension of Brian Williams, ABC's "World Ne ...
- Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
MediaDailyNews, Joe Mandese - Thursday, February 19, 2015
Nielsen today is expected to announce plans to begin rolling out ...
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
London Blog, Sean Hargrave - Wednesday, February 18, 2015
As the UK leads the world by hitting an equilibrium between digit ...
- Fox's 'Empire' Rockets To Success
MediaDailyNews, Wayne Friedman - Tuesday, February 17, 2015
Looking at TV viewership more than halfway through the TV season, mo ...
- Nielsen Revs Grow Slightly, Focuses On VOD
MediaDailyNews, Wayne Friedman - Friday, February 13, 2015
Nielsen says potential new media measurement competitors are just offering a sma ...
- Affluent Viewers Favor ABC
MediaDailyNews, Wayne Friedman - Thursday, February 12, 2015
High on the list of upscale TV shows -- and in theor ...
- Scripps Networks Affiliate Fees Outpace Revs, HGTV Fuels Co.
MediaDailyNews, Wayne Friedman - Thursday, February 12, 2015
Scripps Networks Interactive -- home of Food Networks and HGTV -- witness ...
- Time Inc. Revs Sink 7.3%, Digital Ads Up
MediaDailyNews, Erik Sass - Thursday, February 12, 2015
Time Inc.'s first year as an independent company ended on a do ...
- Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
Real-Time Daily, Tyler Loechner - Wednesday, February 11, 2015
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, I ...
- 'NCIS' Tops Harris Poll Of Favorite TV Shows
MediaDailyNews, Wayne Friedman - Tuesday, February 10, 2015
Favorite is always a subjective claim. But a new Harris Poll offe ...
- Here's Why Beauty Ads Are 20% More Forgettable
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2015
But the category is fragmenting, with products increasingly available in such val ...
- TAG Unveils Anti-Piracy Program At IAB Leadership Meeting
Real-Time Daily, Tyler Loechner - Tuesday, February 10, 2015
The Trustworthy Accountability Group -- launched last year by the IAB, A ...
- Anti-Piracy Program A Reminder That Ad Quality Concerns Run Deep
RTBlog, Tyler Loechner - Tuesday, February 10, 2015
The anti-piracy program unveiled Tuesday by the ad industry group known ...
- Partnership Between Facebook, Merkle Expected, Strengthens CRM
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 10, 2015
Strengthening its agency ties, Facebook's Atlas unit and Merkle are expected ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...
- NBC Tops Rivals With Slight Uptick In Ratings
MediaDailyNews, Wayne Friedman - Friday, February 6, 2015
Through Sunday, February 1, 2015 -- 19 weeks of the season ...
- MSG Co. Sports Rise In Revs, Media Biz Slips
MediaDailyNews, Wayne Friedman - Friday, February 6, 2015
Madison Square Garden Co. increased its revenues, primarily from its sports properti ...
- Nielsen Will Start Measuring Tweets Per Impression
Around the Net in Video, P.J. Bednarski - Friday, February 6, 2015
Variety says Nielsen VP Erika Faust teased “TPI” Wednesday at the Med ...
- Programmatic TV: Planning And Buying Tie The Knot
Audience Buying Insider, Walt Horstman - Friday, February 6, 2015
Programmatic brings value to the TV ecosystem by using data to fi ...
- Fox Cable Scores 11% Uptick In Ad Revs, Broadcast Dips
MediaDailyNews, Wayne Friedman - Thursday, February 5, 2015
Against the backdrop of weaker national TV advertising results, Fox cable networ ...