Affluent Viewers Favor ABC

High on the list of upscale TV shows -- and in theory, hard to come by TV viewers this season -- are two broadcast network comedies: ABC’s “Modern Family” and CBS’ “Big Bang Theory.”

Looking at the Nielsen rating data for those entertainment non-sports series among 18-49 viewers with income of $100,000+ a year is “Modern Family,” posting a 7.78 18-49 program rating for the season so far, September 22 through February 8.

Right behind is CBS’ “Big Bang Theory” at a 7.04.

Overall, ABC leads all broadcast networks in this category with a 2.6 rating average. NBC is at 2.42 rating, followed by CBS at a 2.40; and Fox, 1.71 rating. These results do not include in higher-rated sports fare, such as NBC’s “Sunday Night Football” and CBS’ “Thursday Night Football”

NBC’s best was “The Blacklist” at a 6.95 rating, which also was the top upscale income drama. Fox’s “American Idol”’ Wednesday edition earned a 4.15 rating. NBC’s “The Voice” posted the best results for a reality show with a 4.57 rating.

Of the top two 20 shows, ABC had nine shows and NBC and Fox each had four, while CBS had three.

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