- Live TV, DVR Viewing Rises, Even As Pay TV Shrinks
MediaDailyNews, Wayne Friedman - Wednesday, March 30, 2016
Although pay TV homes are shrinking, TV viewing continues to climb. Li ...
- U.S. Marketers Investt Heavily In Programmatic But Obstacles Remain
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 29, 2016
A new eMarketer report indicates that programmatic advertising accounts for more th ...
- The Streamers Fight For Position
Mobile Insider, P.J. Bednarski - Tuesday, March 29, 2016
Parks Associates calculates that now 18% of households get video from ...
- Total TV, Video Consumption Grows Slightly In Q4 2015
MediaDailyNews, Wayne Friedman - Friday, March 25, 2016
Total TV-video consumption grew in the fourth quarter of 2015 by ju ...
- Olapic Acquires Piqora, Expands Visual Marketing Capabilities
Social Media & Marketing Daily, Ben Frederick - Friday, March 25, 2016
Olapic, a marketing tech company that pulls images from social media ...
- Young TV Consumers May Be Delaying Traditional Pay TV Services
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2016
TV's future long-term consumers, including Millennials, may be just delaying their purcha ...
- 17% Of Users Drive 85% Of App Revenue
Mobile Marketing Daily, Ben Frederick - Thursday, March 24, 2016
High-value users, or those users who have generated in-app revenue in t ...
- Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop's
Mobile Insider, Chuck Martin - Thursday, March 24, 2016
Mobile commerce has grown so much globally over the years that there ...
- Majority Of TV Consumers Want 'Skinny' Package, Less Than 20 Channels
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2016
A strong majority of TV consumers want to pick the channels f ...
- Vice Media ComScore Feb. Tally Falls, A Lot
Around the Net in Video, P.J. Bednarski - Tuesday, March 22, 2016
Vice Media's Web traffic tumbled 17.4% in February, according to comScore n ...
- ARF Re!Think 2016 Pushes Measurement Envelope
MediaDailyNews, Charlene Weisler - Monday, March 21, 2016
While this year's Advertising Research Foundation Re!Think conference explored how advertising work ...
- March Madness: Soft Early Ratings, Higher Ad Sales
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
The NCAA Men's College Basketball Tournament has seen softer TV ratings throu ...
- comScore Partners With Adobe For Cross-Device Measurement
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2016
Days after announcing a big cross-platform audience measurement deal with Viacom, comSco ...
- The Next Revolution Will Not Be Televised, But Instant-Messaged
Mobile Insider, Maarten Albarda - Tuesday, March 22, 2016
eMarketer released its Media Usage Around the World report this month. ...
- Adobe's Primetime Lets OTT Get A Little Personal
VidBlog, P.J. Bednarski - Tuesday, March 22, 2016
Adobe's new cloud based Primetime analytics will create precise recommendations that c ...
- Moat Raises $50M To Help Develop Digital Ad Currency
Around the Net in Real-Time, Tobi Elkin - Monday, March 21, 2016
Web analytics firm Moat has raised $50 million in new funding. Aimi ...
- Tom Brady, Whole Foods, Big Bunny In UnReal Easter Hop
Marketing Daily, Sarah Mahoney - Friday, March 18, 2016
The Boston-based candy company is selling limited-edition Easter tins and assortments, fill ...
- Digital Video Advertising For Traditional TV Tops $2 Billion
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
UBS media analyst Doug Mitchelson says digital video advertising for traditional ...
- Republican Debates Draw More TV Viewers Than Democratic, But Reach Is The Same
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
Although the Republican debates generally have been earning higher TV viewership compar ...
- Microsoft Gives Marketers Video Rating Data On Par With Traditional TV
MediaDailyNews, Laurie Sullivan - Friday, March 18, 2016
U.S. digital video ad spending will reach $9.84 billion in 2016, accordi ...
- Viacom Inks Big Cross-Platform Deal With comScore
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
Viacom will look to capitalize on comScore's cross-platform measurement tools and advanc ...
- Twitter Engagement During TV Shows Leads To Higher Rate Of Ad Recall
Mobile Marketing Daily, Ben Frederick - Friday, March 18, 2016
Comparing the emotional content of tweets to ad recall showed that use ...
- The Next Revolution Will Not Be Televised, But Instant-Messaged
Online Spin, Maarten Albarda - Monday, March 21, 2016
eMarketer released its Media Usage Around the World report this month. ...
- Facebook Bows 'Lift API' To Give More Marketers Ability To Study Ads' Impact
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
The world of measurement tools is on the move with Facebook's rece ...
- March Madness = Billion-Dollar Ad Haul, Loss In Business Productivity
MediaDailyNews, Wayne Friedman - Tuesday, March 15, 2016
CBS and Turner could earn $1.3B from the basketball tourney. But ...
- Time Inc., Nielsen Catalina Put Print In Cross-Platform Measurement Mix
Publishers Daily, Erik Sass - Tuesday, March 15, 2016
The service, available to CPG advertisers, brings together different forms of measureme ...
- Broadcast CPMs Rebound In February, Rise To Highest Level Since 2013
MediaDailyNews, Joe Mandese - Monday, March 14, 2016
After crashing in January, broadcast advertising costs rose to their highest Februa ...
- Google's Fourth-Position Ad Conversions Highest Since Redesign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 10, 2016
A bevy of search agencies have released data showing how Google's decisi ...
- TV Is More Master And Servant Than King
London Blog, Sean Hargrave - Thursday, March 10, 2016
"Forget tv" is dead talk. Three-quarters of our video consumption (two-thirds f ...
- Connected TV: Why Aren't Advertisers Flocking?
MediaDailyNews, Andre Swanston - Thursday, March 10, 2016
CTV usage has grown over 300% in the past year and n ...