- NBA Conference Finals Viewing Soars
Television News Daily, Wayne Friedman - Friday, May 29, 2026
Both the Eastern and Western NBA Conference finals have witnessed rising viewersh ...
- Measure This: Engagement, Viewing... Or Fandom?
TV Watch, Wayne Friedman - Friday, May 29, 2026
Does "engagement" have a connection with "viewing" for TV/streaming shows? In rece ...
- Rentrak Returns: Comscore Sells Movie Data Business For $70M
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2026
Comscore Movies will rebrand as Rentrak. The box office/movie data-tracking company, whi ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- Obit: Long-Time Media Research Leader Andy Brown, Dead At 63
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2026
Andy Brown, best known for his role as chairman-CEO of Kantar Medi ...
- Returning Streamer Shows' Season Gaps Continue To Rise
Television News Daily, Wayne Friedman - Wednesday, May 27, 2026
Analysis of 1,611 scripted original shows on premium streamers found viewers wait ...
- 'Mandalorian And Grogu' Leads Holiday Weekend Box Office, Rockets To $102M
MediaDailyNews, Wayne Friedman - Monday, May 25, 2026
Disney+ TV series "The Mandalorian" gave a boost to the film's marketin ...
- Google, Netflix, Amazon To Dominate CTV By 2030s
TV Watch, Wayne Friedman - Tuesday, May 26, 2026
Global CTV-based advertising will nearly double in four years to $81 billi ...
- FIFA Sizzle Or Fizzle? Why So Few Sponsors Can Prove ROI
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2026
The World Cup frenzy is real. Gartner's research shows most sponsors ha ...
- Sports Content Rises On Streamers, HBO Max Leads
Television News Daily, Wayne Friedman - Friday, May 22, 2026
HBO Max leads among major global streamers for accessing overall available spor ...
- Are Synthetic Insights Better, Worse Or Just Different Than Human Ones?
Planning & Buying Insider, Joe Mandese - Thursday, May 21, 2026
That's what I asked Brandience's Brian McHale when he briefed me ...
- NBC Leads Prime-Time Viewing With Sports-Heavy Content
Television News Daily, Wayne Friedman - Thursday, May 21, 2026
NBC Television Network leads all networks with a Nielsen-measured average 5.3 milli ...
- 50+ Video Homes Show More 'Hybrid' Streaming, Linear
Advanced TV Insider, Wayne Friedman - Wednesday, May 20, 2026
"Hybrid" households with viewers 50+ are overrepresented at a 114 index, compar ...
- Reddit Expands First-Party Measurement
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
Looking to give advertisers another way to look at app ad-measurement dat ...
- Meta Expands IAS Block Lists To Threads
MediaDailyNews, Colin Kirkland - Monday, May 18, 2026
Meta has expanded its partnership with Integral Ad Science, bringing the company ...
- Nielsen: Cable, Broadcast Decline In March - Streaming Gains
Television News Daily, Wayne Friedman - Tuesday, May 19, 2026
Cable share for the month is down vs. a year ago, fr ...
- PadSquad Exec Decries The Clutter Of Ad Metrics Now Being Used
Around the Net In Media, Ray Schultz - Monday, May 18, 2026
The advertising industry is relying on metrics that create more noise th ...
- Chatbot Ad IDs Share Data To Google, Microsoft, Other Analytics Providers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 18, 2026
OpenAI, Microsoft and others recently introduced ads in their chatbots that crea ...
- Microsoft's Clarity Measures How Often AI Engines Cite Brands
MediaDailyNews, Laurie Sullivan - Friday, May 15, 2026
Microsoft has a vision to turn Clarity into AI-driven behavioral hub f ...
- IAB Issues 'Project Eidos' Standards, Strives To Reduce Campaign Data Chaos
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The proposed standard will present an interoperable framework designed to work acro ...
- Bundling YouTube: Upfront Pulling All Media Budgets - Linear, Social
TV Watch, Wayne Friedman - Thursday, May 14, 2026
At its Brandcast upfront, YouTube execs talked about the platform's content foundati ...
- Comcast Connects 'Universal Ads' To AI Via MCP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 13, 2026
Moving performance advertising and marketing deeper into TV, Comcast has released ...
- WBD Upfront: New Ad Solutions, Real-Time Dashboard
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts ...
- For 2026: Local TV Ad Trend Going To The 'Core'
TV Watch, Wayne Friedman - Monday, May 11, 2026
Local broadcasters say the marketplace is still "choppy." Scripps said weakness ...
- Snap Loses Users, Readies AR Glasses
MediaDailyNews, Colin Kirkland - Thursday, May 7, 2026
Snap's Dynamic Product Ads revenue grew more than 30% year-over-year, doubling adopti ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- Disney Q1 Ad Spend +5%, Streaming Ads +12%
Television News Daily, Wayne Friedman - Wednesday, May 6, 2026
Growth for streaming continues to outperform linear TV. The company says D ...
- Google Measurement Tools For AI Era Coming Soon
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
As advertising reaches a new era in measurement and metrics, Google h ...
- NBA Playoffs Soar, Incremental NBC Broadcast Coverage Cited
Television News Daily, Wayne Friedman - Thursday, April 30, 2026
NBA playoff viewership is up 20% through the first week-and-a-half, while N ...
- Netflix Has Lowest Movie Ad Time Among Streamers
Advanced TV Insider, Wayne Friedman - Wednesday, April 29, 2026
Movie viewers see an average of 36 minutes of uninterrupted film conte ...