- SAG-AFTRA Inks Nielsen Streaming Data Deal
MediaDailyNews, Wayne Friedman - Friday, May 3, 2024
The actors union will use Nielsen data to provide streaming content da ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Search & Performance Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Comscore now includes generative AI search in its overall search market measureme ...
- MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
MediaDailyNews, Joe Mandese - Friday, April 26, 2024
The phase deals only with "impressions." Some see it as a st ...
- Titans Of News Media Meeting Monday To Discuss Digital Future
TVBlog, Adam Buckman - Thursday, April 25, 2024
All eyes will be on a sprawling, 90-minute panel discussion event ne ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Yet Another Geopath President Steps Down
MediaDailyNews, Joe Mandese - Tuesday, April 23, 2024
To some, the timing is reminiscent of Kym Frank's ouster three yea ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- IAS Adds Misinformation Measurement Across Meta Apps
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
IAS is expanding its offerings with Meta to include the Global Allian ...
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- March TV Viewing: YouTube And Netflix Post More Gains, Streaming Up 12%
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
YouTube, Netflix, and Hulu posted viewing gains in March vs. February contributi ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend
Media Insider, Dave Morgan - Thursday, April 11, 2024
I learned a lot from many of you, and believe I c ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- Innovid Starts Platform To 'Streamline' CTV Supply Path
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
Innovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to elimina ...
- NCAA Women's Championship Scores Another Viewing Record
Television News Daily, Wayne Friedman - Monday, April 8, 2024
NCAA Women's College Basketball Championship scored 18.7 million viewers in early viewi ...
- 'Godzilla x Kong' Roars On: $31.7M In Second Week
MediaDailyNews, Wayne Friedman - Monday, April 8, 2024
"Godzilla x Kong" has earned $135 million and $226 million internationally. Mov ...
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
Media Insider, Dave Morgan - Thursday, April 4, 2024
When you dig a bit into the numbers, some things just don ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Samba TV Launches Near Real-Time Political Platform
Television News Daily, Wayne Friedman - Thursday, April 4, 2024
SambaTV is launching a near real-time platform to help political advertisers wi ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- NCAA Women's Rematch Earns Record 12.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
The rematch game between Iowa and LSU became the most-watched women's basketba ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...