Tag results for "media planning" for April 2016
- Beyond Blocking: Building Better CreativeAt our OMMA Boston panel Beyond Blocking: "Building the Better Customer Experience ...
- ITV Appoints Goodstuff To Its Media AccountITV has appointed Goodstuff Communications as its media planning and buying agen ...
- TSB Reviews Media AccountTSB, the independent bank, has begun a review of its media planni ...
- Paddy Power Rethinks GBP40m Media AccountPaddy Power Betfair, Europe's biggest bookmaker, is planning to consolidate its estimat ...
- 20% To 50% Of Media Spend Wasted In Siloed Planning MethodsIn a new white paper, "Cross-Screen Planning," TubeMogul says the way markete ...
- Marketing Technology Evolves U.S. Media Buyers' Approach Research from Forrester and data management platform Krux shows that 1:1 med ...
- Local Versus National And Cross-Platform Data Gaps Pose Planning ChallengesOne of the biggest challenges in the move toward programmatic or automat ...
- Programmatic Pays Off For P&G, But Obstacles LoomAd Age reports that programmatic digital media buying has delivered positive R ...
