Beyond Blocking: Building Better Creative
- by Omari Matthew , April 26, 2016
At our OMMA Boston panel Beyond Blocking: “Building the Better Customer Experience”, Brian Babineau, EVP, Social and Content Systems, Arnold Worldwide, cited UnderArmour and BMW as examples of companies whose work demonstrates the synergy created when a narrative driven story complements strategic media planning.
Watch the rest of our Ad-Blocking panel at the OMMA Boston page here.
