True programmatic TV? Just wait until at least one national TV network ...After Media: Aligning Agency/Client Goals is Key
Speaking at OMMA SF on the “After Media: The Rise of the ...Ad-Blocking Forces Marketers To Understand What's Really Valuable
Speaking on the OMMA SF panel, “Beyond Blocking: Building a Better Customer ...Martech Is Closer To The C-Suite
Responding to the need for advertisers to find technology partners that can ...The Increasing Importance Of The CFO In Marketing Decisions
At our OMMA Boston event last week, Andrew Graff, CEO, Allen & Gerritsen argued ...Beyond Blocking: Building Better Creative
At our OMMA Boston panel Beyond Blocking: "Building the Better Customer Experience", ... Is Creative Planning Too Subjective and Labor Intensive?
Also on the Beyond Blocking panel, Alan Pafenbach, Creative Director, SapientNitro argues that publishers ...When Martech Eats Adtech: The Next 3-5 Years
On our “When Martech Eats Adtech” panel at OMMA Boston, Craig Palli, ...When Martech Eats Adtech: Data And Technology Are Not Enough
During the OMMA SF panel “When Martech Eats Adtech”, Cory Treffiletti, CMO, ...Like to curate advertising -- or maybe something else?
Maybe future consumer apps will offer more value, even with digital ad ...Marketing's Math Personalization: What about emotional math?
Marketing personalization is still in grade school. Speaking at OMMA San Francisco, ...Privacy Concerns Will Ease; But Home Data Storage Looms
Privacy issues will get easier for marketers -- and consumers. A snapshot ...A Picture Worth A Thousand Agencies (Well, Almost): GE's Healthy Approach To Consolidation
GE's motto may be putting imagination to work, but GE Healthcare Global ...A Load Of Data (Get A Load Of What Will Be Replacing It)
Well, that's one way of describing "Big Data." But the way the ...Virtual Assistance For Every Brand?
The next wave of wearable devices and the Internet of Things will ...An Ironic Solution To 'Fake' Advertising: Virtual Ones
That's what a team from Momentum Worldwide suggested while presenting at OMMA ...An Ironic Solution To 'Fake' Advertising: Virtual Ones
That's what a team from Momentum Worldwide suggested while presenting at OMMA ...