- IAB Launches New Certification Program For Buyers, Planners
MAD, Steve McClellan - Tuesday, September 27, 2016
The program, which the groups say is a first, is designed ...
- Programmatic's Promise And Potential
RTBlog, Tobi Elkin - Wednesday, September 28, 2016
What is the promise and potential of programmatic? While programmatic has t ...
- Horizon Wins Tim Horton's U.S. Media Assignment
MAD, Larissa Faw - Friday, September 23, 2016
Horizon will be responsible for media planning and activation across all channe ...
- Time Emerging As Industry Metric: Big Question Is How Long It Will Take
MediaDailyNews, Joe Mandese - Thursday, September 22, 2016
Now that the ad industry has come to a consensus that t ...
- AA Holds Pitches For Media Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
The AA has begun talks with agencies about its UK media planni ...
- KFC Launches Media Review, MEC Won't Defend
MAD, Steve McClellan - Thursday, September 8, 2016
The brand spent an estimated $224 million on ads in the U. ...
- The Ad Industry's Focus On Fraud Has Intensified
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
An April 2016 survey from MyersBizNet shows that click fraud and b ...
- Rubicon Project Announces Guaranteed Private Marketplaces
Around the Net In MAD London, Sean Hargrave - Friday, September 2, 2016
Rubicon Project has used its UK Automation Summit to announce the laun ...