- eMarketer, Tuesday, September 6, 2016 7:13 AM
An April 2016 survey from MyersBizNet shows that click fraud and bot traffic were the two most cited concerns about media buying and planning among U.S. media agencies and brand marketers, at 78% and
63%, respectively. Viewability was the third most cited concern, cited by 71% of brand marketers and 70 percent of media agencies.
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