- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- Owned And Earned Media Grows A Pair
Engage:Men, Steven Smith - Thursday, July 26, 2012
Paid, owned and earned media. There's no shortage of talk about i ...
- Now Live: First National Deal Site For Gay Men
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
The Washington, D.C.-based online voucher company, which launched just under a mon ...
- Why The Race For The White House Goes Through Facebook
Engage:Men, Rob Jewell - Thursday, July 19, 2012
Now that Mitt Romney is the clear front-runner for the Republican presidenti ...
- Young Hispanics' Media Use Varies By Gender
MediaDailyNews, Erik Sass - Wednesday, July 18, 2012
Young Hispanic adults tend to use media and technology differently depending ...
- Don't Market To Guys, Entertain Them
Engage:Men, Mark Jaffe - Thursday, July 5, 2012
Men want to be entertained, no surprise there. So it makes perfe ...