- Online Measurement Debate Presages TV's, Experts Suggest A Hybrid Solution
MediaDailyNews, Joe Mandese - Friday, November 30, 2007
A critical debate about how to best measure the audiences of onli ...
- The Yin and Yang Of Online Metrics
Metrics Insider, Judah Phillips - Friday, November 30, 2007
Audience measurement and Web analytics systems are like the yin and ya ...
- IAB Forum Panelists Underscore Need For Clarity In Web Metrics
Online Media Daily, Mark Walsh - Friday, November 30, 2007
A panel of online audience research specialists grappled Thursday with issues rangi ...
- Disney Exec: Online Revenue Could Be Double
Online Media Daily, Mark Walsh - Friday, November 30, 2007
Online ad revenues could be double what they are if Internet audien ...
- Study Analyzes Social Engagement Marketing
Online Media Daily, Gavin O'Malley - Monday, November 26, 2007
That social networks are monopolizing an ever greater share of consumers' ti ...
- 'You Guys Should Talk'
Metrics Insider, David L. Smith - Friday, November 23, 2007
Randall Rothenberg of the Interactive Advertising Bureau, meet Jim Sterne of t ...
- Bravo In-Text Campaign For 'Project Runway' Yields Big Results
Online Media Daily, Tanya Gazdik - Monday, November 19, 2007
Some 872,000 viewers tuned in to see the season premiere of "Proje ...
- Widgets In The Wild
Metrics Insider, Jodi McDermott - Friday, November 16, 2007
Traditional Web analytics focuses on all of the activity on your o ...
- Online Videos Attract Broad Audience
Online Media Daily, Mark Walsh - Friday, November 16, 2007
Almost half of the U.S. population watches as least one online vid ...
- Offline Sales Tracked With Online Advertising Analytics
Online Media Daily, - Friday, November 16, 2007
Search engine marketing technology developer ClearSaleing Inc. has announced the release ...
- Word-of-Mouth Marketing On The Upswing
Online Media Daily, Mark Walsh - Friday, November 16, 2007
Word-of-mouth marketing is expected to surpass $1 billion in 2007, making ...
- More Than Half of Online Financial News Readers Are Over 45
Research Brief, Jack Loechner - Friday, November 16, 2007
A drill down into Online financial news and information sites in t ...
- Linked-In: Fastest-Growing Social Network
Online Media Daily, - Thursday, November 15, 2007
Among top social networks, Linked-In was the fastest-growing over the last yea ...
- Online Video Will Give Rise To New Semi-Professional Class
Online Media Daily, Erik Sass - Thursday, November 15, 2007
Hollywood, Calif. -- Will the future of online video be dominated ...
- Online Video Ads Score Well With Users
Online Media Daily, Erik Sass - Thursday, November 15, 2007
Hollywood, Calif. -- Online video ads are doing better than pop-ups a ...
- M:Metrics Introduces Mobile Ad-Tracking Service
Online Media Daily, Mark Walsh - Thursday, November 15, 2007
As the first third-party service of its kind for mobile media, M:AdTrack ...
- The Challenges of Measuring The Performance Of Emerging Media For A Search-Centric Advertiser
Metrics Insider, Nancy Adzentoivich - Friday, November 9, 2007
With six plus years spent in the search trenches, and prior yea ...
- The Last Two Feet
Metrics Insider, Josh Chasin - Friday, November 2, 2007
Last week the New York Times ran an article in which t ...
- WebTrends Shakes Up Senior Management Team
Online Media Daily, Mark Walsh - Friday, November 2, 2007
WebTrends quietly replaced CEO Greg Drew with board member Bruce T. Colem ...