Offline Sales Tracked With Online Advertising Analytics
Search engine marketers can now capture and measure offline phone orders resulting from their online advertisements. This provides a comprehensive view of online advertising effectiveness. Research suggests that for every one online contact form or registration an advertiser receives, an advertiser will receive three to five additional sales phone calls.
The ClearSaleing 3.3 release also provides enhanced integration capabilities with major CRM platforms, including Oracle CRM OnDemand, SalesForce.com, ACT and Goldmine.
In addition, current ClearSaleing customers are now provided with more statistical, detail-oriented metrics. These new metrics help to connect online leads and offline sales. New metrics added include visits per lead, leads per order, visits per order, and cost per lead for each ad source.
--Tanya Irwin
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