- Internet Tops Newspapers As News Source
Online Media Daily, Erik Sass - Wednesday, December 31, 2008
The Internet is now the most popular source of news after T ...
- Internet Tops Newspapers As News Source, Still Lags TV
MediaDailyNews, Erik Sass - Monday, December 29, 2008
The Internet is now the most popular source of news after T ...
- Green vs. Green: Homeowners Worry About Costs of Eco-Makeovers
MediaDailyNews, Erik Sass - Monday, December 29, 2008
The cost of environmentally friendly home makeovers was the top concern ...
- Converter Boxes Won't Help TV Stations Keep All Viewers
Around the Net In Media, Joan Voight - Monday, December 29, 2008
The FCC says a small percentage of television viewers who hook ...
- Media 100 - No. 80 Nate Silver: What are the Odds?
Media Magazine, Diane Mermigas - Tuesday, December 2, 2008
Nate Silver, self-described data-miner and numbers geek, has beat the odds ...
- Podcasting Killed the Satellite Star
Metrics Insider, David L. Smith - Tuesday, December 23, 2008
When satellite radio was approved (spectrum allocated in 1992 and XM a ...
- comScore Chair: Metrics Woefully Misleading
Online Media Daily, - Tuesday, December 23, 2008
The metrics that many advertisers and publishers rely on to measure t ...
- NeoEdge Takes On comScore
Online Media Daily, Laurie Sullivan - Monday, December 22, 2008
NeoEdge Networks will announce today a service to collect survey data ...
- YuMe Drops In ComScore Rankings
Online Media Daily, Mark Walsh - Monday, December 22, 2008
Online video network YuMe saw a steep decline in its ranking ...
- Holiday Wrap-Up
Metrics Insider, Jodi McDermott - Friday, December 19, 2008
This year has been a roller coaster for those of us ...
- Consumers Flock To Coupon Sites Amid Recession
Online Media Daily, Mark Walsh - Tuesday, December 16, 2008
Underscoring the recession-fueled search for good buys, coupon sites ranked as t ...
- On Measurement Standards
Metrics Insider, Josh Chasin - Tuesday, December 16, 2008
At the Interactive Advertising Bureau's Audience Measurement Leadership Forum this past Monda ...
- Fools Rush In -- In Search of Magic ROI
Metrics Insider, Pat LaPointe - Friday, December 12, 2008
If the current economy is encouraging you to think about shifting resourc ...
- Task Force Examines Hispanic Market Online Data
Online Media Daily, - Thursday, December 11, 2008
José López-Varela, chairman of the Association of Hispanic Advertising Agencies (AHAA), recent ...
- Prioritizing Analytics Work
Metrics Insider, Judah Phillips - Wednesday, December 10, 2008
Anyone who has spent any time doing Web analytics knows that y ...
- IAB Issues Audience Reach Guidelines
Online Media Daily, Mark Walsh - Monday, December 8, 2008
The Interactive Advertising Bureau on Monday released its audience reach measurement ...
- Are You Maximizing Your Use Of Targeting?
Metrics Insider, David L. Smith - Tuesday, December 2, 2008
Many Web buys are bought on an impression basis. The majority ...
- Is It A Good Tweet Or A Bad One?
Metrics Insider, Jodi McDermott - Friday, November 28, 2008
I mentioned Twitter the other night at a dinner party I host ...
- Depression-Era Digital
Metrics Insider, Josh Chasin - Wednesday, November 26, 2008
Many of us in the digital space are hoping that we a ...
- Click-Through Plus View-Through Completes ROI Measurement
Research Brief, Jack Loechner - Tuesday, November 25, 2008
Evan Neufeld, comScore vice president of advertising solutions, says though "With onli ...
- Web Analytics -- From The Top
Metrics Insider, Jim Sterne - Friday, November 21, 2008
The single most frequently asked question I get about Web analytics i ...
- ComScore Weighs In On View-Through Proof
Metrics Insider, David L. Smith - Tuesday, November 18, 2008
ComScore announced Monday some new proof on the efficacy of view-through ...
- The Lens On Measurement: Fish-eyed Or Wide?
Online Spin, Kendall Allen - Monday, November 17, 2008
The current economic climate has heightened the tension within any conversation ...
- When Marketing Drags Down Earnings: A Case Study In Failed Expectation Management
Metrics Insider, Pat LaPointe - Friday, November 14, 2008
It can't feel good to be the head of marketing at ...
- Online Broadcast Media Drilldown
Research Brief, Jack Loechner - Friday, November 14, 2008
A deeper look at top advertisers in the Online TV and Rad ...
- Putting Engagement To Work
Metrics Insider, Josh Chasin - Tuesday, November 11, 2008
At the AAAA Media Conference in 2005, P&G's Chief Marketing Officer J ...
- Viewing And Tuning? Not As Problematic As Some Might Suggest
TV Board, Frank S. Foster - Monday, November 10, 2008
The lesson is clear: good tuning data be damned, it is real ...
- Is User Path Analysis The Right Path?
Publishing Insider, Srishti Gupta - Thursday, November 6, 2008
How many times have you heard the term "User Path Analysis" bei ...
- MTV Taps Quantcast For Audience Tracking
Online Media Daily, - Tuesday, November 4, 2008
Web ratings startup Quantcast formally announced Tuesday that MTV Networks has sign ...
- Time For A Single-Pixel Solution?
Metrics Insider, David L. Smith - Tuesday, November 4, 2008
Last Friday, Jim Stern wrote in this blog about the difficulty ...