- Publishers Clearing House Hires Coremetrics For Web Analytics
Online Media Daily, - Thursday, January 31, 2008
Publishers Clearing House has replaced Omniture with Coremetrics to provide Web analyti ...
- ComScore: Google and Facebook Big Winners in 2007
Online Media Daily, Tanya Gazdik - Thursday, January 31, 2008
According to comScore, the Internet's biggest winners in 2007 included Google, Faceboo ...
- Cloud Computing: A Solution For Web Analytics?
Metrics Insider, David L. Smith - Tuesday, January 29, 2008
One of the major issues for Web media continues to be dat ...
- The New Metrics For Content Engagement: The Battle Over Measurement Methods
Metrics Insider, Kevin Mannion - Friday, January 25, 2008
Questions about the accuracy of measurement methods continue to frustrate advertisers a ...
- Bruce Haymes To Lead Nielsen Digital Media Manager
Online Media Daily, - Friday, January 25, 2008
The Nielsen Company tapped Bruce Haymes, formerly Corporate Vice President, Business Affai ...
- Demographics: The Targeting Construct That Wouldn't Die
Metrics Insider, Josh Chasin - Tuesday, January 22, 2008
Recently, our customers have communicated a message to us loud and clea ...
- Web Analytics Is A Fire Extinguisher
Metrics Insider, Jim Sterne - Thursday, January 17, 2008
I was dead wrong about Web analytics. I wondered why companies h ...
- Media Cost Projections: Are We Measuring The Right Thing?
Metrics Insider, David L. Smith - Tuesday, January 15, 2008
There is a lot of talk about a media recession. The maj ...
- Online Video Wealth Heart Of WGA Strike
On Media, Diane Mermigas - Tuesday, January 15, 2008
Say what you will about the strike. Made-for-online video costs can ...
- Media Metric Hypocrisy
Online Spin, Joe Marchese - Tuesday, January 15, 2008
Reading an article titled "So Much For Engagement; Buys Are Still Bas ...
- Widget Analytics Meets Widget Audience Measurement
Metrics Insider, Jodi McDermott - Friday, January 11, 2008
This week Business Week ran an article called "What's a Widget Worth ...
- Study: Mobile Subscribers Taking Note Of Ads
Online Media Daily, Mark Walsh - Friday, January 11, 2008
One in three U.S. mobile subscribers, or 78 million people, saw ...
- Coming Soon: TV! As Seen on the Internet
Metrics Insider, Josh Chasin - Tuesday, January 8, 2008
Over the holidays, everyone (by which I mean, my wife's family) w ...
- DoubleClick Unveils New Reporting Tool, Puts Spotlight On Rich Media
Online Media Daily, Mark Walsh - Monday, January 7, 2008
With advertisers spending more on a growing range of display ad option ...
- Do Web Metrics Adequately Measure Awareness?
Metrics Insider, David Kang - Friday, January 4, 2008
I am thrilled that Web analytics is growing up, that standards a ...