News Brief

Bruce Haymes To Lead Nielsen Digital Media Manager

The Nielsen Company tapped Bruce Haymes, formerly Corporate Vice President, Business Affairs at Time Warner Cable, to lead Nielsen Digital Media Manager.

Haymes will be responsible for all aspects of the Nielsen Digital Media Manager, including developing strategy and marketing plans, integrating existing Nielsen assets and technical expertise, and implementing a rollout across all media segments. Haymes also will oversee the company's relationship with Digimarc Corporation in the development of Nielsen's offering.

--Amy Corr

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