- Media Metrics: The Price Is Right
Media Magazine, Mark Green - Friday, February 22, 2008
It boils down to choice. Price is a matter of choice. Mo ...
- Why Does Your Site Exist?
Metrics Insider, Judah Phillips - Friday, February 29, 2008
That's the first question to answer when determining strategy for using onli ...
- Deep Inside The MRC Audit
Metrics Insider, Josh Chasin - Tuesday, February 26, 2008
Arguably the biggest story in online metrics in 2007 was the fa ...
- The Feedback Loop Gap
Metrics Insider, Jim Sterne - Friday, February 22, 2008
Your Web server generates a great deal of information. It creates log ...
- Survey: Business Execs Slow To Adopt All-In-One Devices
Online Media Daily, - Thursday, February 21, 2008
Instead of embracing new all-in-one devices, U.S. businesspeople are sticking with old ...
- Obama Leaves Clinton In The Dust On Web
Online Media Daily, Mark Walsh - Wednesday, February 20, 2008
The good news for Hillary Clinton online last month: traffic to h ...
- Another Note From Barcelona
Metrics Insider, David L. Smith - Tuesday, February 19, 2008
Last week I wrote about the International Conference on Online Media Measureme ...
- Nielsen Online: Four Mortgage Companies Reduce Online Ad Spending
Online Media Daily, Mark Walsh - Tuesday, February 19, 2008
Is the real estate collapse finally taking its toll on online mortga ...
- Clarifying A Metrics Issue
Feedback Loop, - Friday, February 15, 2008
MediaPost's correction on a story regarding Adify's IAB Ad Measurement Guidelines Certificati ...
- Only A Few Are Click-Crazed
Feedback Loop, - Friday, February 15, 2008
Thank you, [Mark Walsh], for your interesting piece on the fact th ...
- How the New Engagement Metrics Can Impact Advertising Decisions
Metrics Insider, Kevin Mannion - Friday, February 15, 2008
In my first two articles on engagement metrics, I discussed the ne ...
- Making Email, Web Analytics Play Nice: Testing Is Key
Online Media Daily, Erik Sass - Wednesday, February 13, 2008
While they're generally administered by different overworked, high-strung geeks, Web analytics a ...
- A Note From Barcelona
Metrics Insider, David L. Smith - Tuesday, February 12, 2008
Actually, I am back in San Francisco today, but I could n ...
- Study: Heavy Clickers Account For Half Of Display Click-Throughs
Online Media Daily, - Tuesday, February 12, 2008
Heavy online ad clickers aren't representative of the general public, but accou ...
- U.S. Internet Advertising Grew By 27% To $25.5 Billion In 2007
Online Media Daily, - Tuesday, February 12, 2008
Total U.S. Internet ad spending in the fourth quarter of 2007 gr ...
- YouTube Trounces Video Competition In December
Around the Net In Online Marketing, Ross Fadner - Monday, February 11, 2008
As the writers' strike continued to keep good television off the ai ...
- Is Time Spent With A Brand's Messaging Becoming As Important As The Number That See It?
Video Insider, Brian , Gregory Wilson - Monday, February 11, 2008
Recently, over a glass of bourbon with an online publisher, a questi ...
- Defining Engagement And The Right Metrics
Metrics Insider, Kevin Mannion - Friday, February 8, 2008
For advertisers to be successful with online campaigns, it is crucial ...
- LivePerson Folds Chat Sales Technology Into Google Analytics
Online Media Daily, - Thursday, February 7, 2008
Online live chat provider LivePerson has incorporated its chat sales technology in ...
- Where The Buys Are: Ads Live On Pages
Metrics Insider, Josh Chasin - Tuesday, February 5, 2008
Last week I was meeting with a client (Hi, Marlene!) when ...
- Hitwise: Visits To Employment Sites Up 22% In January
Online Media Daily, - Tuesday, February 5, 2008
Visits to Web sites in the employment category were up by ...
- MRC Renews Univision Online's Accreditation
Online Media Daily, - Tuesday, February 5, 2008
Univision Online, Inc., a subsidiary of Univision Communications Inc., announced that t ...
- Yahoo Ranked As Top Ad Publisher with 19% Of Online Display Ads
Online Media Daily, - Monday, February 4, 2008
Yahoo sites rank as the top ad publisher with 19% share ...
- How Are You Going To Measure Internet Video?
Metrics Insider, Judah Phillips - Friday, February 1, 2008
In late 2007, the Digital Video Barometer Executive Survey indicated that mo ...
- Ratings Ranting
Media Magazine, Erik Sass - Friday, February 22, 2008
Like a Victorian novel, the saga of Arbitron's Portable People Meter (PP ...