- Media Metrics: Here Comes the Bride
Media Magazine, - Wednesday, April 2, 2008
Online advertising, they say, is a marriage of art and science. B ...
- Quantcast: The Next Generation Of Media Research
Metrics Insider, David L. Smith - Tuesday, April 29, 2008
While not a brand-new offering, Quantcast represents the next generation of med ...
- Engagement-Map Your Content
Metrics Insider, Kevin Mannion - Monday, April 28, 2008
The most recent MetricsInsider article by Josh Chasin describes the excellent wo ...
- C3 Ratings Have Been A Plus, Say Executives
MediaDailyNews, David Goetzl - Friday, April 25, 2008
A panel of both buyers and sellers Thursday was in general agreeme ...
- Nielsen To Report Ratings For Place-Based Video Networks
MediaDailyNews, Joe Mandese - Thursday, April 24, 2008
In a move that could bring the kind of structure to t ...
- Empower ChatterWatch Tracks Consumer-Gen Media
Online Media Daily, - Wednesday, April 23, 2008
Empower MediaMarketing has created a new proprietary tool to measure and analy ...
- Engaging With Engagement
Online Spin, Cory Treffiletti - Wednesday, April 23, 2008
I tried. I really, really tried. Over the last few weeks I' ...
- Finding Bobby Orr
Metrics Insider, Josh Chasin - Tuesday, April 22, 2008
Last week I moderated the "Metrics Maelstrom" panel at Ad:Tech. A coup ...
- The Web Measurement Debate Rages On
Around the Net In Online Marketing, Ross Fadner - Monday, April 21, 2008
As it turns out, comScore was wrong about Google's paid click growt ...
- Pay No Attention To That Man Behind The Curtain: Questions Nielsen Would Prefer Went Unanswered
TV Board, Frank S. Foster - Monday, April 21, 2008
From the moment I stumbled onto the television audience measurement industry ...
- Attitude Check
Metrics Insider, Jim Sterne - Friday, April 18, 2008
Measuring click-throughs, pageviews and revenues is revealing, but it's a bit li ...
- Alexa Makes Big Changes To Traffic Ranking Protocol
Online Media Daily, - Friday, April 18, 2008
Web traffic monitoring and rankings service Alexa (a division of Amazon) h ...
- Online Video Viewers Watch 3% More In February
Online Media Daily, - Thursday, April 17, 2008
U.S. Internet users viewed more than 10 billion online videos in Februar ...
- Media Dashboards: Just Like Pushing the Easy Button? Not!
Metrics Insider, David L. Smith - Tuesday, April 15, 2008
For the last couple of years, I have been writing and speaki ...
- Yellow Book Network, Google Are Tops, Per ComScore And Nielsen
Online Media Daily, - Tuesday, April 15, 2008
Yellow Book Network was the fastest-growing Web property in March--increasing traffic 5 ...
- WidgetBucks' Ad Network Breaks Into ComScore's Media Metrix
Online Media Daily, - Tuesday, April 15, 2008
WidgetBucks, the ad network that helps bloggers and publishers monetize their sit ...
- ReachLocal Launches TotalTrack Tool For ROI Measurement
Online Media Daily, - Tuesday, April 15, 2008
ReachLocal has launched TotalTrack, an automated return-on-investment (ROI) tracking tool that hel ...
- Rubicon Project Takes On Google For Free Ad Serving
Online Media Daily, Tameka Kee - Monday, April 14, 2008
Google dipped its toe into the free ad-serving market when it roll ...
- The Single Currency Myth: Why The Television 'Metric' Is In Need Of Some Company
TV Board, Frank S. Foster - Monday, April 14, 2008
Last week I participated in the Second City's rendition of Mitch Oscar ...
- We Did It First!
Feedback Loop, - Friday, April 11, 2008
When I sold my company to Nielsen in 1999, one of o ...
- Career Destinations Online Garnered 10% Of The Audience
Research Brief, Jack Loechner - Friday, April 11, 2008
A drill down into the career and educational channels including demographics, advertiser ...
- Yahoo To Enhance Web Analytics With Purchase Of IndexTools
Online Media Daily, - Thursday, April 10, 2008
Yahoo said Wednesday it plans to acquire the assets of Tensa Kft ...
- Powered Inc. Taps Coremetrics For Metrics Tools
Online Media Daily, - Wednesday, April 9, 2008
Social commerce company Powered Inc. has tapped Web analysts provider Coremetrics ...
- If It Bends, It's Privacy
Metrics Insider, Josh Chasin - Tuesday, April 8, 2008
My wife and I are big fans of the" Law & Orde ...
- Ernst To Head TNS' Research Company Compete
Online Media Daily, - Tuesday, April 8, 2008
TNS media on Monday appointed Scott Ernst as president of research compa ...
- Tools, Vendors, Methodologies GALORE!
Metrics Insider, Jodi McDermott - Friday, April 4, 2008
So how should Web analysts use audience measurement reports, data from ad-serve ...
- Digital Elements IP Intelligence Technology Undergoes Testing
Online Media Daily, - Thursday, April 3, 2008
Keynote Systems conducted a third-party, independent test of Digital Element's NetAcuity ...
- Multi-Analytics Glue
Metrics Insider, David L. Smith - Tuesday, April 1, 2008
n last Friday's Metrics Insider, Judah Phillips talked about a "Multi-Channel Analyti ...
- M:Metrics And Mediamark Team, Offer New Research Service
Online Media Daily, - Tuesday, April 1, 2008
M:Metrics and Mediamark Research & Intelligence are teaming up to offer ...
- Aperture: Enabling, One Day at a Time
Media Magazine, Steve Farella, Audrey Seigel - Wednesday, April 2, 2008
Calm yourself. Believe it or not, Cumulative Accelerated Dynamic Change (CADC) ...